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Journey of a Thousand Pins: Pinterest Releases Place Pins

An explorer at heart understands that an adventure can occur 10,000 miles away or in your own backyard. Before any adventure begins, a balance of tactical planning with a dose of inspiration is the first step. Yesterday’s launch of Pinterest’s “Place Pins” is bringing together the visual and inspirational elements of Pinterest, with the logistics of a detailed map.

Place pins are immediately available to all Pinterest users with a few simple steps. When a user creates a new board, a prompt will appear with the option to “Add a Map.…

Pinterest and Paid Media: The Launch of Promoted Pins

After months of speculation, Pinterest has officially announced the launch of “Promoted Pins” (for a limited test group of businesses). However, it will not be long before promoted pins are available for all brands and businesses on Pinterest. As Pinterest starts to dabble in the paid space, there are a few important points to know on behalf of your clients and the general user experience.

Pinterest will be taking several notes from the format that has already been set by Facebook and Twitter. Essentially, community managers will be able to put money behind a pin in order…

Food Bloggers Descend Upon Philadelphia for Eat, Write, Retreat 2013

Online and off, food bloggers reveal in their shared passion. Whether it’s in the kitchen, on a stage or around a table, conversation encompasses more than the food, exploring culinary journeys through memories of taste, aroma and the emotional ties of sharing a meal with loved ones.

These conversations are the root of Eat, Write, Retreat, a weekend-long food conference that brings together a passionate group of foodies in an intimate setting to learn about food outreach from a digital and traditional sense. Blogging tips mix with cooking demonstrations for an experience th…

Pinterest, Now Rich with Pinformation

Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information.  Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin.  The update is currently only available in three defined categories, Products, Recipes and Movies, with each topic bringing their own wealth of knowledge to the table.

What’s to discover?

Products – Discover if a product is in stock and how …

Retuning Your Brand Strategy for the Consumer’s Ear

Social media engagement is no longer simply about picking the right words to fit 140 characters. Engagement comes down to selecting the necessary elements that will not only capture a consumer’s attention, but all of their senses.

The importance of visual elements in social media is a new constant in order to grab a user’s attention, but how we engage with our ears is just being discovered.  The launch of mobile apps such as Twitter #Music and musicians themselves embracing social media, presents a new role music can play on social media that goes beyond purely listening…

Why a Cookbook is No Longer Just Recipes

In today’s digital landscape, any basic recipe can be found in 100 different ways and with thousands of variations. So how does one make a recipe truly stand out? The answer relies on the modern cookbook. This type of cookbook is not focused on your traditional listing of ingredients and instructions – it’s a much richer story, often expressed visually, which can translate a basic recipe into a memory and experience. Food blogs laid the groundwork for the modern cookbook by sharing not only recipes, but a behind-the-scenes look into the recipe itself. A recipe became a pos…

Pinterest Analytics Connects the Dots

Pinterest has officially stepped into the world of measurement with the launch of an analytics component. Brands and businesses can immediately start utilizing this feature to guide their story, rather than control it. For instance, current images on your website might not being performing as well as images from five months ago. Understanding the audience’s story in this manner can have an impact beyond Pinterest. In the age of cross-promotional storytelling, figuring out the preferences and behaviors of loyal consumers can impact what they want to see on your other social cha…

What Pinterest Taught Edelman Digital

In March 2012, Edelman Digital launched a Pinterest account, with the intention of sharing our digital world in a visual manner. Over the past year, the account has flourished with digital trends, thoughts and stories.  As with any social property, it’s impossible to grow and improve without a dedicated community. Edelman Digital recently passed the landmark of 1,000 followers, and for every follower, repin and like we wanted to thank our community for their continued engagement.

There is always something new to discover on social media (especially Pinterest), but rather t…

Edelman Digital Pinterest Challenge: A Look Back on 2012

Whether it’s food, fashion or DIY, just about every type of industry has launched a Pinterest contest. Just in time for an end of the year reflection, Edelman Digital is hosting a Pinterest contest all our own.

The Fine Print

The premise is simple. Between December 3 and December 7, follow Edelman Digital on Pinterest and pin or repin your favorite Edelman Digital post from the last year to any of your boards. As a final step, email the pin URL to edelmandigitalpinterest@gmail.com. One lucky winner will randomly be selected to win a customized Pinterest shirt from t…

Pinterest opens a new door with brands

Since its launch in 2010, Pinterest afforded brands the opportunity to share a visual story with an engaged audience.

But among the flurry of pinning, repinning and “Pin to Win” contests, the fact remained that there was no clear division of business accounts versus user accounts.

But that’s all changed.

This week Pinterest made a splash with its launch of business pages and a Pinterest for Business Site. This update will not have a visible impact on a brand’s current presence and strategy, though it’s an initial step to integrate brands and provide the to…

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