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Pinterest Changes Improve Storytelling

bugs
May 1, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

In a recent video from NBC Nightly News Ben Silbermann, the founder of Pinterest, shared that his childhood bug collection was part of the story that transformed his passion for nature and science into the third most popular site on the web. Ben developed Pinterest as a place for individuals to share their own stories, interests and passions in a digital sense, with the goal of connecting online inspiration with offline action. When it comes to Pinterest, a hobby as unique as bug collecting can be the start of a story that means so much more.

Pinterest is grounded in the simp…

Build (P)influence: Think like a First Grader

cut and paste
March 8, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

With nearly 12 million unique monthly visitors and topics of conversation starting with “I found this on Pinterest” there is no doubt that everyone wants a piece of the Pinterest pie. The question we are all left wondering is how a beta site, managed by a staff of twelve, became the fastest growing social network site in history? The success of Pinterest is rooted in more than pretty images that catch our eye.

Pinterest represents a platform that connects dreamers and realists in a seamless fashion. It has carved a place for itself in the social media framework of influen…

If You Like It, Put a Pin On It

Presentation2
January 25, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

“Pinning” has rapidly become a buzzword in social media and it’s taking consumers, as well as brands, by storm.  Joining the ranks of prominent sites, such as Facebook, Twitter and Tumblr, Pinterest has brought attention to social interest sharing, with a visual platform as the core feature.

Differing from social media sites that focus on status updates and current events, Pinterest is viewed as a “digital corkboard” for users to share, discover and engage with a community that expands beyond people they know in real life.  According to Comscore, Pinterest pulled …

Friday Five: How Pinterest Transformed the Traditional Corkboard in a Digital Era

Pinterest 2
October 7, 2011

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Pinterest is a social media site that allows us to categorize, connect and discover. The premise of Pinterest is simple – “Pin what you like.” Just as you would in a traditional setting with a pushpin and a corkboard, Pinterest allows you to “pin” images from all over the web onto virtual corkboards divided into whatever categories you choose. By dragging a “pin-it” button, or “Pinmarklet,” to your computer’s bookmarks bar, you have access to pin most images from the web with the exception of sites and content with privacy restrictions, like Facebook.

Alth…

Friday Five: Cave Walls to Facebook Walls – Digital Memory Sharing

The Facebook Wall
April 29, 2011

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Many of us post, check-in, share and click as routinely as we brush our teeth in the morning. In between the lines of every status update, tagged photo and uploaded video is a digital movement that is redefining how we preserve one of a community’s greatest possessions – its memories. From a cultural standpoint, memories have broader implications than nostalgia. As explained in an article from the International Encyclopedia of the Social & Behavioral Sciences, “memories are represented as a social understanding of events that are constructed by sharing a set of images …

Friday Five: 5 Food Bloggers Making the Jump from Post to Page

book
March 18, 2011

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Cookbooks were sharing generational feast stories long before meal conversations became bite-size thanks to sites like Facebook or Twitter. While these abbreviated nosh notations have offered unique new opportunities, the art of the food narrative has hardly been lost–it’s just largely been digitized. The question “what will happen to the traditional cookbook?” has been broached by many in the last several years as the food-writing community online has expanded. In today’s Friday5 we explore the democratization of food writing. These five b…

Digital Pen Pals Redefine a New Generation of Food Blogging

February 23, 2011

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

In a time gone by, a pen pal was defined by a series of letters between two individuals. In 2011, letters have all but been replaced by social networks, and the message is being shared globally. For the world of food this has translated into a large kitchen table of shared recipes and memories, and young food bloggers are finding their place at the table.

Aside from being students and working part-time jobs, the next line of food bloggers are sharing recipes, photos and interviews akin to those of gourmet magazines. It’s great content peppered with the voic…

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