Pinterest, Now Rich with Pinformation

Retuning Your Brand Strategy for the Consumer’s Ear

May 8, 2013

Edelman Digital, Chicago

Follow on Twitter @dkelter

Social media engagement is no longer simply about picking the right words to fit 140 characters. Engagement comes down to selecting the necessary elements that will not only capture a consumer’s attention, but all of their senses.

The importance of visual elements in social media is a new constant in order to grab a user’s attention, but how we engage with our ears is just being discovered. The launch of mobile apps such as Twitter #Music and musicians themselves embracing social media, presents a new role music can play on social media that goes beyond purely listening…

Why a Cookbook is No Longer Just Recipes

March 26, 2013

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

In today’s digital landscape, any basic recipe can be found in 100 different ways and with thousands of variations. So how does one make a recipe truly stand out? The answer relies on the modern cookbook. This type of cookbook is not focused on your traditional listing of ingredients and instructions – it’s a much richer story, often expressed visually, which can translate a basic recipe into a memory and experience. Food blogs laid the groundwork for the modern cookbook by sharing not only recipes, but a behind-the-scenes look into the recipe itself. A recipe became a pos…

What Pinterest Taught Edelman Digital

January 10, 2013

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

In March 2012, Edelman Digital launched a Pinterest account, with the intention of sharing our digital world in a visual manner. Over the past year, the account has flourished with digital trends, thoughts and stories. As with any social property, it’s impossible to grow and improve without a dedicated community. Edelman Digital recently passed the landmark of 1,000 followers, and for every follower, repin and like we wanted to thank our community for their continued engagement.

There is always something new to discover on social media (especially Pinterest), but rather t…

Edelman Digital Pinterest Challenge: A Look Back on 2012

November 29, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Whether it’s food, fashion or DIY, just about every type of industry has launched a Pinterest contest. Just in time for an end of the year reflection, Edelman Digital is hosting a Pinterest contest all our own.

The Fine Print

The premise is simple. Between December 3 and December 7, follow Edelman Digital on Pinterest and pin or repin your favorite Edelman Digital post from the last year to any of your boards. As a final step, email the pin URL to edelmandigitalpinterest@gmail.com. One lucky winner will randomly be selected to win a customized Pinterest shirt from t…

Pinterest opens a new door with brands

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November 19, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Since its launch in 2010, Pinterest afforded brands the opportunity to share a visual story with an engaged audience.

But among the flurry of pinning, repinning and “Pin to Win” contests, the fact remained that there was no clear division of business accounts versus user accounts.

But that’s all changed.

This week Pinterest made a splash with its launch of business pages and a Pinterest for Business Site. This update will not have a visible impact on a brand’s current presence and strategy, though it’s an initial step to integrate brands and provide the to…

Pinteresting developments

November 13, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Testing out content on Pinterest just got a whole lot easier.

Though primarily marketed as a boon to users looking for easier functionality when perusing the social site for holiday gift ideas, Pinterest’s secret boards are providing key benefits for community managers.

Because the secret boards allow users to pin content without it being shared to their network of followers and beyond, brands can use this feature to create internal testing boards, making it a safe haven to experiment with content ideas and strategies, instead of making a huge splash – or loud thud �…

Being a (P)individual: Defining Success on Pinterest

September 12, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

Regardless of how a brand or user engages on Pinterest, the final goal is always to share an idea, product or visual identity with a wider group of followers. As on all social media sites, brands are not just competing with other brands, they are competing with friends and family members who have become Pinterest tastemakers in their own right. From contributor boards to measurement and contests, defining success on Pinterest requires reading between the pins.

Create your Own Identity

As a Pinterest community manager, there have been plenty of moments where I stop a…

Friday Five: A Spoonful of Stories, From Table to Tweet

June 22, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

This past May I sat in on a presentation from Paul Adams, the Global Brand Experience Manager from Facebook, at the WOMM-U conference in Chicago. A key takeaway from his presentation left me thinking that “the web is being built around people, rather than content.” From Pinterest to Google+ and everything in between, traditional human interactions are shaping the landscape of a digital world and there are few interactions that describe this better than the world of food. Today’s Friday5 explores how digital platforms are being utilized to connect every taste, bite and mem…

Friday Five: Reasons to Look Beyond Advertising Value Equivalency