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What This Canadian Learned in London

This post was originally published on the Edelman Canada blog.

I recently transferred home to Toronto from a two-year stint in Edelman Digital in London, UK. Along with an incredible scrapbook, a few catch phrases and a more eclectic iTunes collection, I’ve also gained the invaluable experience of working with colleagues around the world.

At my busiest, I was an online community manager with one of the world’s leading consumer mobile brands. My team oversaw 10 countries in the EMEA region, and I quickly learned how committed Edelman was to keeping a global lens. I work…

Defusing a Google Bomb

*Note: the information below should not be considered endorsement of presidential candidate Rick Santorum by Edelman nor the author*

The US presidential race is underway, and so the public scrutiny begins. As President Barack Obama’s powerful “Yes We Can” campaign demonstrated, leveraging digital and social channels can propel a campaign forward. However, in the case of Rick Santorum who is vying for the Republican vote, Google’s playground can also evoke some clever schoolyard tactics.

The story goes that in 2003, Santorum made offensive remarks, and Dan Savage,…

Timing Influences Everything on Facebook

Central to any story are the five Ws – who, what, where, why, and when. For any brands looking to connect with their fans on Facebook, failing to take the last W into careful consideration could render a content strategy irrelevant.

Facebook has not revealed its algorithm for why posts appear on users’ news feeds, but we know that fans will not see every post from every page they “like” on Facebook. Users can prioritise content through interacting with pages however, so the more a fan comments, “likes” and shares posts on a page, the more of its posts they see in…

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