*Note: the information below should not be considered endorsement of presidential candidate Rick Santorum by Edelman nor the author*
The US presidential race is underway, and so the public scrutiny begins. As President Barack Obama’s powerful “Yes We Can” campaign demonstrated, leveraging digital and social channels can propel a campaign forward. However, in the case of Rick Santorum who is vying for the Republican vote, Google’s playground can also evoke some clever schoolyard tactics.
The story goes that in 2003, Santorum made offensive remarks, and Dan Savage,…













