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Health Digital Check-Up: Social Health 2011

This week’s Check-up comes from David Barton, Jill Munson and Jamie Carracher who attended the Social Health 2011 conference.

Colleagues from the NY Health, SF Corporate, and DC Health groups recently attended the Social Health 2011 conference (SXSH) or as it’s also called, the “Social Health Summit.”

Founded and organized in part by Edelman’s Shwen Gwee, the conference is an international social health un-conference designed to bring together individuals from across the health care industry – patients, professionals, payers, providers, drug manufacturers and g…

Health Digital Check-Up: Health Comes Back to SXSW

Is it that time of the year already!?

It was just a few short months ago that more than forty Edelman team members returned from South by Southwest (SXSW) Interactive 2011 where they had the opportunity to meet, listen, and present to everyone from fellow public relations professionals and advertisers to gamers, developers, psychologists and user-interface designers.

Specific to health, members of the Edelman Digital health community interacted with physicians, hospital administrators, patients and marketers, and provided their thoughts on key learnings and trends coming o…

Health Digital Check-Up:Medical Meetings Go Social

Live tweeting from an event has become common practice throughout nearly every industry with some larger events generating as many as 10,000 – 15,000 tweets. Applied to the health space, this is clearly evident in medical meetings where the use of social media and digital elements are becoming more and more commonplace. Aside from individuals live tweeting events, many meetings now have their own Twitter accounts, tweeting out official conference news, relevant information and serving as a personalized conference micro-blogging tool.

As Cathy Arnst recently noted in her wee…

Health Digital Check-Up: Washington, DC Health Innovation Week

Last week marked Washington, DC Health Innovation Week (#dchealth), featuring events attended by individuals from inside and outside the health industry, including entrepreneurs, technologists, doctors and government officials.

Activities for the week included HealthCampDC, an un-conference about “Vitality Through Data,” the Health 2.0 developer challenge code-a-thon, and the Healthcare Innovation Summit, designed to bring together leaders in the health and information technology spaces to address the challenges and opportunities to improving healthcare through innovation…

Health Innovation Week Comes to D.C.

This week marks Washington, D.C. Health Innovation Week, featuring events attended and hosted by entrepreneurs, technologists, physicians, nurses, consumers and patients from across civil society and government.

Activities for the week include today’s HealthCampDC, an un-conference about “Vitality Through Data”, and Saturday’s Health 2.0 developer challenge code-a-thon. But the week’s main event takes place tomorrow, Thursday, June 9th , when the Institute of Medicine and Department of Health and Human Services will host the second annual Health Data Initiative For…

Health Digital Check-Up: The Social Life of Health Information

Last Thursday, the Pew Internet Project and California HealthCare Foundation released “The Social Life of Health Information, 2011.” Conducted among 3,001 adults in the U.S. during August and September of 2010, the survey reveals how digital is changing people’s relationship with information and with their own health.

This year’s report is, in general, an update of trends that were first measured in Pew’s 2009 “The Social Life of Health Information” report, and overall, the findings are similar to what was previously reported. However, emerging trends and nuances are im…

Health Digital Check-Up: What’s a QR Code Anyway?

QR (quick response) codes have been getting a lot of attention lately. In fact, according to the startup Jumpscan, QR code scanning increased by 1,200 percent from July to December 2010 and a February survey (PDF) of U.S. smartphone users found that 65 percent of users have seen a QR code and 32 percent of smartphone users have scanned one.

So what’s a QR code anyway? For those unfamiliar, a QR code refers to a specific matrix (two-dimensional) barcode that is read by smartphones or QR barcode readers. This code contains information such as text, a website or other data tha…

Health Digital Check-Up: Social Health is King at SXSW

This week’s Check-up comes from the Digital Health Task Force attendees of South by Southwest (SXSW).

SXSW is more than one of the nation’s largest music festivals. The Interactive portion features five days of presentations from some of the top thought leaders in emerging technology, digital works and innovative ideas.

This year, social health took over the conference as health thought leaders and digital experts converged to discuss how social media and the internet are transforming health care. It was the first year at SXSW that there was a formal health track and Edelm…

Health: Is There Really an App for That?

Health was out in full force at SXSW this year, with a formal track dedicated to the industry featuring panels ranging from those in the health space (health care professionals, marketers) to those in industries less evidently connected to health (developers, designers, gamers).

One of the most crowded panels in the health track was moderated by Edelman’s Gigi Peterkin, Vice President, Digital Health. “Health: Is There Really an App for That?” featured some of the industry’s most prominent thought leaders. Panelists included:

BJ Fogg, Founder, Stanford …

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