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Own The Data, Own The Future

This post was originally published on David Armano’s blog Logic + Emotion.

Now that some of the dust is settling around Facebook’s massive acquisition of Instagram this past week, we can all take a step back and think about the bigger picture. Yes, Facebook understands the critical role mobile will play in how billions of people interact and communicate but they also understand that interactions, engagement, consumption or whatever you want to call it generates one thing.

Data.

Facebook wants it. Google wants it. And all businesses will want to understand it. Ther…

Thoughts on the Future of Social-Digital Agency Services

This post was originally published on David Armano’s blog Logic + Emotion.

Now is as good a time as any to be thinking about the future of digital (and social) as defined by those of us who provide services or even products around these. If you work for any agency or consultancy—this article is relevant for you. If you’re on the “client side” consider it relevant as well as ultimately it is your business model and needs which dictate the market conditions that affect your partners, vendors and professional service providers. I’m writing this piece from the perspective of …

Eight New Practices for the PR Professional – Foreword by David Armano

David Armano, Edelman Digital’s Executive Vice President of Global Innovation & Integration recently wrote the foreword for Deirdre Breakenridge’s book, Social Media and Public Relations: Eight New Practices for the PR Professional. With the book launching on May 4, 2012, Deirdre shared David’s Foreword as a sneak peek preview on her website.

Of all the industries to be affected by the massive changes brought about by social media, Public Relations has been on the front line, since the beginning. The reason is simple—much of social me…

Thoughts On Altimeter’s Digital Influence Report

This post was originally published on David Armano’s blog Logic + Emotion.

Altimeter’s most recent report titled ”The Rise of Digital Influence” revolves around the theory and practice of “digital influence”. A trend that will not die despite the industry’s counter movement against platforms such as Klout and the scores of imitators which have subsequently followed. (Full disclosure, I was interviewed in depth for the report). Altimeter rightfully begins the analysis of “digital influence” by calling out the distinction from how we view influence traditionally and offering…

Four Ways I Participated @ SXSW

This post was originally published on David Armano’s blog Logic + Emotion.

The interactive portion of SXSW ended almost a week ago —and by all accounts this year was the biggest (wettest) and probably the most “mature” instance of the event as more senior individuals from companies across the globe make their pilgrimage to Austin to network and learn about the convergence of technology and business. Here’s a quick roundup of a few things I participated in and what I thought about them:

The Social Business Summit Soars

One of the …

Weaving the Social Layer Across Your Organization

This post was originally published on David Armano’s blog Logic + Emotion.

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social business consultancy Dachis Group who are organizing their third installment of the Social Business Summit—a global series of events which kicks off in Austin. I’ll be speaking alongside folks like Clarah Shih, author of The Facebook Era and who now serves on Starbucks’ board* dedicating to navigating…

Innovation: Permission To Fail

This post was originally published on David Armano’s blog Logic + Emotion.

I love my job. Seriously.

The skeptical among you may read this as shameless corporate cheer-leading, or a PR ploy (given I work at a PR firm). It’s not. You have to understand that I work for a very unique company—in fact, it’s been the most unique career experience in my life. A sixty year old company—technically family owned (not public) with over four thousand employees globally and the CEO of the company wears the last name of the founder, his father.

Which brings me to the video …

Social Business In Action: Field Notes

This post was originally published on David Armano’s blog Logic + Emotion.

I just finished up participating in one of our events for Social Media Week, a global conference taking place in several major cities around the world. Our panel moderated by colleague Robin Hamman included Euen Semple who previously ran social efforts at the BBC and Vincent Boon from Giff Gaff, while it’s still fresh on my mind, I wanted to jot down a few key thoughts:

Social Business Is About Applying Purpose & Intent At Scale

The above diagram is something I started off with and an…

How To Be A Social Media Self-Righteous Jerk

This post was originally published on David Armano’s blog Logic + Emotion.

The scale below shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order:

1. Join The Klout Gestapo

Launching a Social Command Center (Without The Center)

This post was originally published on David Armano’s blog Logic + Emotion.

“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic mistake of buying a tool BEFORE putting any thought into the design that goe…

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