Home_Viewpoints

Passing the Torch: Hail to the Editor in Chief

I’m in my third month as managing director for our digital team in Chicago and it’s been a great ride so far. As I wrote last week, there’s a real convergence going on between content and marketing and this is something we take very seriously. On both these notes, I’m pleased to announce that Erin Shea, a VP on our Chicago digital team, will be taking over for me as our new editor-in-chief for Edelmandigital.com. In addition to her work as editor-in-chief, Erin will also help to take our content strategy efforts to the next level.

Before coming to Edelman, Er…

Brands Will Become Media: Here’s How

If your company doesn’t have the below model in place a year from now, you may regret it.

You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own media empires. And if they don’t, they risk missing a window of opportunity that provides myriad benefits, whether it’s telling their own stories or becoming more efficient with the media dollars they spend.

Trends in media consumption point to the convergence of savvy marketing tactics combined with a real-time newsroom approach for brands to be seen and heard in a collec…

Technology Will Only Solve 1/3 of Your Social Business Problem

This post was originally published on David Armano’s blog Logic + Emotion.

I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made goo…

My Kind of Town: New Job, Same Company

This post was originally published on David Armano’s blog Logic + Emotion.

Over the past couple of years since joining Edelman, I’ve gotten into the habit of writing up a short post every time I celebrate an “Edelversary”. For the rest of you, this is Edelman speak for a one year anniversary at Edelman. I’ve found it to be a great way to look back at what’s been accomplished while looking ahead at what is yet to be done and doing a bit of a gut check before moving forward. This year will be a bit different as I’m writing ahead of schedule—while my next Edelversary wil…

Social Business for Complex Organizations

Several years ago, your CMO or maybe the corporate head of communications shot you an e-mail with a call to action around doing something with “social”. Since then, you’ve launched numerous Facebook, Twitter, YouTube initiatives and yes, you even have a company Pinterest page. Now comes the hard part. As an organization with a national if not global footprint, you find yourself in a chaotic situation as regions scramble to “do their own thing” at the local level. You find this out only after you’ve seen yet another unsanctioned social property launch. Integration becomes a massi…

From Islands To Ecosystem: Connecting Social, Digital + Mobile

This post was originally published on David Armano’s blog Logic + Emotion.

From Web And Desktop To Anytime, Anywhere.
In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser “URL” (WWW) followed quickly by search engines which organized the Web. Today, the Web and the digital landscape looks dramatically different compared to the Internet’s frontier years. For starters, the Web has become mobile, with 1.2 billion of the w…

When It’s OK To Put Your Klout Score On Your Resume and Other Matters of “Influence”

This post was originally published on David Armano’s blog Logic + Emotion.

It was bound to happen. I opened up the attachment from e-mail and there it was, impossible to miss: at the top of every page of the individual’s resume was their Klout score. I have to admit, my first reaction was to be slightly turned off, however the more I thought about it, the more I looked at it objectively. After all, I had identified “the cult of influence” as a significant social media trend for 2012 so it only made sense that Klout scores or other indicators of one’s social graph prowes…

Move Over Entrepreneurs, Here Come The Intrapreneurs

This article was originally published on Forbes.com.

In the wake of Facebook‘s IPO, and despite where the stock goes from here, one thing is clear: Entrepreneurs–especially successful ones–are the new rock stars of business culture. Despite this trend, the reality remains that for every successful entrepreneur who builds even a modestly successful business, there are thousands who struggle and toil endlessly and may never see the fruits of their labor come anywhere close to commercial success. Add that to the fact that while entrepreneurialism seems to be enjoying a g…

Five (Intuitive) Reasons To Bet on Facebook

This post was originally published on David Armano’s blog Logic + Emotion.

There’s no shortage of commentary around Facebook as the smoke literally builds around it’s engine while the social media rocket prepares for IPO liftoff. This piece won’t be full of rational analysis but rather gut intuition. Here are a few things to chew on as you think about the global future with or without Facebook.

Zuckerberg Isn’t Steve Jobs, But He’s Jobs-Like
Mark Zuckerberg gets social like Steve Jobs got design. Furthermore, both share a core foundational value which is irrationally com…

Social Business: Where It’s Been & Where It’s Going

This post was originally published on David Armano’s blog Logic + Emotion.

“Chasing the past, I stumbled into the future”. – T A Sachs

I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I’ve picked up a hint of exhaustion around usage of the word “social”. Could it be that some who saw the “change” coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It…

Related Posts Plugin for WordPress, Blogger...