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How To Be A Social Media Self-Righteous Jerk

humble
February 9, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

The scale below shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status as a social media self-righteous jerk (or SMSRJ). In no particular order:

1. Join The Klout Gestapo

…

Launching a Social Command Center (Without The Center)

armanos
January 27, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic mistake of buying a tool BEFORE putting any thought into the design that goe…

Trust Shifts From Institutions To Individuals

Cover
January 24, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from “Agwired” here). During the presentation I was able to share some results from the recently released 2012 Edelman Trust Barometer, in which the overarching theme is a general skepticism toward institutions such as government and big business with signs of hope when it comes to empowered individuals.

A Person …

The Year of the Change Agent

change
January 5, 2012

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on Logic + Emotion.

We’ve always lived and worked in a state of flux but one can make the argument that recent developments in technology, society and business seem to have accelerated the pace of change we have to contend with. Our mobile devices would have been considered fairly high powered computers not that long ago. We live in a hyper-connected state of existence, constantly sending out signals to friends, family, work associates, peers , etc. If this year belongs to anyone, it is the change agent.

You may be thinking—”that’s exac…

Six Social Media Trends for 2012

2012
December 19, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally published on the Harvard Business Review blog.

Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad.

2011 Recap: Social Business, Google+ & Facebook Places

Social media continues to move forward toward business integration, a trend that I identified last year. In a joint study from Booz & Company and social platform developer Buddy Media, 57 percent of businesses surveyed plan to increase social media spending, while 38 percent…

Friday Five: Social Business Demystified

bucky ball
December 16, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

If you Google the phrase “social business” you’ll get a variety of results returned. One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”

The Wikipedia entry states the following: This article is about a business with a social objective. For organization designed around social tools, social media, and social networks, see Social media. The number one position (at least on my search) serves up a web …

Social Business Planning In 2012 (And Beyond)

Ripples
December 15, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Today marks my two-year anniversary at Edelman, or what we affectionately like to refer to as an “Edelversary”. So much has changed in the industry since joining the team here—we are truly working in a real-time business environment. We’ve seen “social” move from an item to be checked off the list from major brands to something they are genuinely grappling with in terms of integrating at scale across the enterprise. At Edelman Digital, we’ve always approached social a bit differently from others—focusing on the fact that much if it re…

Forrester’s “Three Social Thunderstorms” At LeWeb

Lightning
December 12, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

I didn’t attend LeWeb this year, but judging by the chatter, one of the more discussed talks was given by Forrester’s CEO, George Colony who outlined three “thunderstorms” approaching the tech & business world. I just finished watching his talk, and thought it would be interesting to outline portions of his talk with my take layered on it:

Thunderstorm 1:  The Death of The Web

You’ll have to watch the video (above) to grasp the full intricacies of what George is putting forth, but essentially he’s making a call that app e…

What’s On The Horizon For Social Business?

clusters
November 30, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

I was recently invited to our Toronto office to talk about social business—both what it is and what’s in store for organizations who seek to integrate social as part of how they do business. This is probably the best way to define social business vs. media. While many organizations seek to leverage social media as part of communications, (such as marketing) social business seeks to extract value from doing business in a more social way.

When we talk about social business planning, our focus shifts from merely thinking about the…

Friday Five: How To Think and Communicate Visually

thinking_visually
November 11, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Visual storytelling is nothing new. We only need to look to the earliest signs of humanity for proof—simple paintings on the walls of caves tell the story that people are a visual tribe. Today, it seems, communications must be visual in order to be compelling, as well as to compete with the massive amount of information available to us at any given moment (even Google acknowledged this in 2001 by introducing image search). Whether it’s a web video, infographic, or illustration, visual assets can communicate a wealth of information rapidly, and in ways that our brains process…

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