Google Health launched in May 2008 on the heels of a successful two-month pilot at Cleveland Clinic and was received with optimism. As an Electronic/Personal Health Record (PHR) product, Google Health was developed to allow consumers the ability to manage their personal health information electronically – giving them greater insight into information that was previously stored in disparate clinic or physician records. As is common in the tech space, expectations for the service were high from the start despite numerous roadblocks that Google would have to overcome.

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