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Health Digital Check-Up: A Little Light Reading

July 27, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

It seemed helpful the first time the Check-Up doubled as a book club, so to continue the link sharing, here are another five resources to check out when you are looking for news in the digital health space.

Newsmap

There is never enough time in the day to keep up with trends and news. However, sometimes tracking down the big story is worth your time, and luckily there’s a really cool tool called Newsmap to help by visualizing news stories like a word cloud. You can even drill down the topics into certain verticals, like health, to get a category specifi…

Health Digital Check-Up: SlideShare Suggestions

July 13, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.

Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations, and not only is it a place for you to share, …

Health Digital Check-Up: EMRs Digitizing Health

June 29, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

One of my long-standing rants about digital communication and technologies is that sometimes it gets wrapped up unfairly into an umbrella term of “social media.” In fact, there are many forms of digital that are inherently not social, and those are worth exploring as well.

One item that fits well into that category in the health space is the notion of electronic medical records (EMRs). The active online Health IT community often discusses the concern that we’ll be behind in efficient patient care as long as we continue to avoid digitized health records.

…

Health Digital Check-Up: Making Health Public

June 22, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Community can be a very powerful force in health. It is the central notion behind the idea of public health and wellness, but it is also a little bit of a juxtaposition. Many people view their personal health as a private matter, but as the online movement drives right into the world of patient communities, this line is increasingly becoming blurred. It’s partially the same reason: community support can help make health public, and as such, more manageable.

Last week, as a part of Digital Capital Week here in Washington, several thoughtleaders in the digital he…

A Footballer’s Friday Five

June 18, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

A post last month on Twitter’s Media blog began, “Okay, so it’s uncontroversial to say the World Cup is a big deal.” The global event has gripped almost every inhabitable corner of the world, with more than 100 million people worldwide tuning in to each game since the competition began last week. The 2010 World Cup is offering something different than previous years: the unprecedented amount of digital and global media available at our fingertips puts us in a position to immediately share experiences across the world.

One of the great parts about workin…

Health Digital Check-Up: Some Light Digital Health Reading

June 15, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

One of the best reasons to be actively following Twitter and connecting with other smart people around professional and social networks is that you often will come across lots of great links to the newest studies or fascinating blog posts.

Thanks to a great Edelman Digital team (most hat-tip worthy: a great Community Manager who loves to share), I find myself with stacks of of articles about new developments in online health and communication. So many of them are fascinating, but they may not be enough for a full, focused Check-Up. But, as a midday reading list…

Health Digital Check-Up: How Hospitals Use Digital Media

June 1, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Twitter has certainly been my point of discovery around many topics, so I was really grateful last week when Bryan Vartabedian shared a great resource from Ed Bennett that I had never seen before. Bennett, who works in the University of Maryland Medical Center, has taken the time to compile a fantastic database of US hospitals and the different digital media that each uses.

Bennett has cataloged 730 different hospitals in this list, and the information sheds a good amount of light on the different reasons health centers are venturing into social media. Based on…

Global Game In A Digital Era: The World Cup’s Billion Voices

May 27, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

 

Originally posted on Sports Grid.

In 1993, Tom Weir penned a column for USA Today stating his thoughts on this country and fútbol: “Hating soccer is more American than apple pie, driving a pickup, or spending Saturday afternoons channel surfing with the remote control.”

Things have changed in the last 17 years. For one thing, North America hosted a World Cup. In another, as with most things, soccer has become less maligned around the States because the home team has actually gotten competitive. The 2002 World Cup featured the best performance by the Amer…

Health Digital Check-Up: Connecting With Older Publics Online

May 25, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

The regulatory concerns that drive much of the health industry’s hesitation in entering the digital space are not the only factor we face when it comes to online programs. Another reason health care communication may be still catching up to other industries is that, at first glance, it may not seem like many of the right target audiences are active online – especially if organizations are hoping to reach older publics.

While there certainly is a comparatively lower overall usage of online properties among older Internet users, these groups also represent the…

Friday Five: Find Health Information Online

May 14, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry and its communication efforts. This includes a weekly post called the Health D…

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