This post was originally published on Dave Fleet’s blog DaveFleet.com.
By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective.
CES…
This post was originally published on Dave Fleet’s blog DaveFleet.com.
It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.
These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is…
Originally published on DaveFleet.com
Here’s a question for you: Should you let conversations in social media direct your business?
If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical.
What if we ask the question a couple of other ways:
Originally published on DaveFleet.com.
Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.
However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.
Search engines are a conduit – a step along…
Originally posted on Dave Fleet’s blog.
I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Whether it’s planning and budgeting, client project execution or measuring the outcomes, some people seem to think that by calling yourself something different, you can avoid learning about critical elements…
Originally posted on Dave Fleet’s blog.
I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two.
Last night…
Originally posted on Dave Fleet’s blog.
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again:
Objectives
Strategy
These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics.
What’s more, your objectives and strategy are…
Originally posted on Dave Fleet’s blog.
Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.
With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static…
Originally posted on Dave Fleet’s blog.
I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun working with a new team – once again, spread across different offices. Last week, I made a trip down to our DC office to meet with several of them.
You know what I did down there?
I learned.
I…
Originally posted on Dave Fleet’s blog.
David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning:
“The true opportunity lies in scaling and…
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