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Social Media at Scale: Organizing Global Social Media Teams

social media roi
March 4, 2013
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog.

One of the most fundamental questions in running a social media program at scale is, “how do I organize it?”

There’s some good material out there on this. Jeremiah Owyang, in particular, wrote about this some time back from a functional perspective; this provides a good starting point but didn’t consider the geographic and cultural challenges of a global organization. More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media.

Owyang also i…

7 Steps to Planning Better Presentations

evablue
May 16, 2012
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog.

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.

Preparing a presentation for a conference is no mean feat (I’d estimate I spend at least 30 hours on each presentation I create for conferences; often more). With that level of time investment, especially if you’re creating multiple presentations each year, you need to make sure you invest your time well.

This year, I’ve star…

Want to Get Better at Social Media? Ask “Why?”

question
April 19, 2012
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog DaveFleet.com.

Social media practitioners: want to get better at your job? Learn one word:

Why?

Used well, asking “why?” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.

The Social Media Strategist

I’ve just started reading Christopher Barger‘s book The Social Media Strategist (side note: only a few pages in and I already like it), and one particular section s…

Where Does Content Fit in Facebook’s New Marketing Model?

newsfeed
March 27, 2012
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog DaveFleet.com.

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so.

How so, you ask? Let’s start with walking through a marketer’s priorities on Facebook.

A marketer’s journey on Facebook: from engagement to advertising

Facebook has a saying that, “this journey is 1% finished.” Following that mantra, if you look at the changes Facebook has made…

Seven Social Media Insights on CES

CES Sign
January 19, 2012
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog DaveFleet.com.

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective.

CES is not a social media conference (duh)

CES is, first and foremost, an electronics show. It attracts a very different audience compared to conferences like SXSW or BlogWorld. While th…

Six Important Shifts for Social Media In 2012

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January 12, 2012
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog DaveFleet.com.

It’s hard to believe we’re already ticking in another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in this year.

These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too.

Here are six shifts I hope to see in social media use by business in 2012.

Better objective-setting

Over the last…

Should You Let Social Media Conversations Direct Your Business?

social media
January 4, 2012
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally published on DaveFleet.com

Here’s a question for you: Should you let conversations in social media direct your business?

If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical.

What if we ask the question a couple of other ways:

Should you always let conversations in social media direct your business?

Should you let individual conversations in social media direct y…

Search Engines Are a Conduit, Not a Source

google
December 28, 2011
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally published on DaveFleet.com.

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.

Search engines are a conduit – a step along the path – not a source.

Getting Results

Think about it …

You’re Not a Strategist – You’re a Punk

OLYMPUS DIGITAL CAMERA
November 2, 2011
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally posted on Dave Fleet’s blog.

I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Whether it’s planning and budgeting, client project execution or measuring the outcomes, some people seem to think that by calling yourself something different, you can avoid learning about critical elements of a communications function.

Here’s the thing, though: it’s by doing that that you learn how good programs and strateg…

7 Tips For Gettting Legal Approval on Social Media Programs

law books
October 6, 2011
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

Originally posted on Dave Fleet’s blog.

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two.

Last night I spoke on a panel for the American Marketing Association on the topic of “How to launch and implement a social media initiative.” One of the questions revolved around whether p…

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