I’ve encountered a few articles and blog posts over the past couple of weeks that address the ethics and value of reviews and posts that are written in return for payment. Most of these posts address the role of the blogger in these campaigns. Because I frequently counsel my clients and team on these matters, I thought it made sense to sit down and actually share my views on the…
Are We Still Talking About Pay Per Post?
October 5, 2010
Don't Call Me Mommy (Unless I Birthed You)
March 13, 2010
At Edelman, we receive a lot of pitches from bloggers looking to connect with the brands we represent. With some bloggers now making six figures from their blogs, this isn’t going to stop anytime soon, and it’s no surprise that there are now multiple conferences focused on the business of turning blogs profitable.
An article by Jennifer Mendelsohn in tomorrow’s New York Times Style Section (posted online today) profiles Bloggy Boot Camp, a professional blogging seminar targeted…
