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New Facebook Insights Brings Better Data to Page Owners

facebook screenshot
December 14, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Social data and insights are imperative to understanding how consumers engage with our content. It’s also imperative for understanding how our consumers react to our product when talking to their respective online networks. The more intelligence we have on the consumer, the smarter our communications strategies will be and, even more importantly, the better our products will be for them to consume.

Fewer places offer as much data on the consumer as Facebook. With an astounding global user base topping 800 million, Facebook is a treasure trove of consumer data just waiting t…

From Monitoring to Social Customer Data: A Look at Salesforce.com’s Social Hub

social hub
December 1, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Monitoring for mentions of your brand for strictly reputation purposes has evolved into listening  to conversations with the intent of either real-time engagement or customer insights development. Over the last three or four years we’ve seen a number of new tools hit the market that helps us further our understanding of how our customers behave online. Flashy dashboards, ability to incorporate other data sources, mobile applications, and workflow management are all things we’ve seen developed as monitoring platforms have become true listening platforms.

One such evolutio…

Can Social Business Be Quantified?

social busniess index
September 22, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Last week, the Dachis Group launched a tool called the Social Business Index. Fundamentally, the Social Business Index attempts to determine a brand’s social business prowess. According to the firm’s press release, the Social Business Index “provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies” (full release). The Index is built on top of Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform, and looks at influencers, market, employees, c…

Friday Five: Social Media Metrics for Digital Marketers

meaure
September 16, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Measuring social media is the hot-button topic facing digital communications in 2011 and is likely to be every year until we land on a standardized approach. How do we set up measurement frameworks? Are we tracking things that ladder up to a broader business and communications objective? How often should we be measuring? Can we measure accurately when the standards keep changing?

The questions are always the same, no matter the platform or channel (Facebook, Twitter, YouTube, Flickr, etc.) under consideration for a communications effort. Digital marketers are searching for t…

Looking Beyond the Like: How to Measure Your Performance on Facebook

like stamp
August 9, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Originally posted on Analytics is King.

Yesterday, I took a look at the potential metrics you could be using to measure your performance on Twitter. Thus far, the response has been rather interesting. I think I expected someone to come here and challenge my assumptions on what metrics matter most. That hasn’t happened. In fact, most of the responses so far are coming from folks who want to focus more on the content. Tracking the number of @ replies, and engagements and the raw mentions of the brand. All of those things are fine, but you should know they present some serious c…

Looking Beyond Followers: How to Measure Your Performance on Twitter

twitter bird
August 3, 2011

Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Originally posted on Analytics is King.

We’re always (hopefully) interested in how our social channels are performing versus last week, month, year or even versus competitors. To that end, marketers of all stripes often wonder what the best metrics are when evaluating the performance of a particular platform. Depending on the platform in question, the selection process can be daunting. Take a look at a Facebook Insights export sometime and follow the Excel spreadsheet across and you’ll see quite a few possibilities.

Yesterday, I received such a question from a very good f…

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