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Friday Five: Ways Millennials Can Become More Strategic Thinkers

Why It Matters By Chris Rooney

Entry-level digital professionals have received quite a bit of abuse lately, particularly that we allegedly feel entitled to be “digital strategists” just because we belong to our specific generation. What can we do to counter those concerns? We can put in the work to become more strategic thinkers.

Here are five ways millennials can become more strategic thinkers in the digital space:

1. Hack your brain to think in terms of opportunities

A recent Forbes study no…

Klout vs Kred: Social Influence Poll Recap

A couple of weeks ago we introduced a poll: “Klout vs. Kred: The “Influence Wars” Heat Up.” Your responses certainly did heat up, and for that I’m glad. We got tons of votes and many great fill-in-the-blank replies.

Klout won this battle, which to me is no surprise, since it has the most exposure and media coverage. We had a few negative comments on the poll as well because of our wording of the Kred option. Here are the results:

We had some great “Other” answers. Many wrote in tools that we hadn’t included in the poll i…

Klout vs. Kred: The “Influence Wars” Heat Up [Poll]

Kred just launched “Kred for CRM,” a Salesforce application which allows users to incorporate Kred social influence insights to generate possible sales leads and CRM. As brands increasingly target social influencers in their CRM and communications efforts, social influence measured as a clearly recognizable score will become more and more ubiquitous. Kred’s newly launched application in SalesForce only serves to reinforce this. But can Kred catch up with Klout?

Klout has strong brand recognition (among other factors) contributing to its success, while Kred, as the dark …

How to Manage the Transition from Intern to Full-Time

It’s that time again—Public relations students are graduating and looking for that essential first job experience to set them on the path to success. Internships have become the standard entry point for many careers, and PR is no exception. But how can you be your absolute best in your first internship?

You might not have account experience, so getting solid advice is key to knowing how to handle the intricacies of being a fresh graduate on his or her first PR internship. At Edelman, some interns are hired on as Assistant Account Executives after their internships. Here i…

Let’s Improvise Together: How Community Management is Like Improv

Online communities grow to their greatest potential through the sustained efforts of a dedicated community manager. A community at its best should challenge both the members and the community manager to grow as thinkers and explore new avenues of ideas with one another.  At Edelman Digital, we want members and managers alike to benefit by always introducing new perspectives to the ideation process.

My name is Chris Rooney and I’m excited to be your new community manager for EdelmanDigital.com. I believe that great community management is a little like improv: it draws the …

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