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Friday Five: Hi, it’s Google+. Good to See You Again

It’s time to reconsider Google+.

I know what you’re thinking (and reading), but in spite of the criticism that has pummeled Google+ for months, the network still provides many opportunities for the clever brands out there.

In the 11 months since the launch of Google+, it seems that everyone has taken a swing at the network, panning everything from user experience to past attempts such as Google Buzz. In spite of these criticisms, Google+ success stories are bubbling (or perhaps more accurately, +1-ing) to the top.

We’ve seen a number of updates to Google’s searc…

Friday Five: How Brands Can Crack the (Audible) QR Code

Over the past year, marketers have embraced mobile codes such as Quick Response codes and other mobile components in their campaigns. But in the past six months, a different type of mobile code, one involving audio activation has gained traction in commercials, television shows and music videos. These codes, nicknamed “Audible QR codes” provide users with mobile-enabled content after they use their smartphone to respond to audio prompts.

With audible codes, smartphone apps quickly listen, process and respond to pre-recorded audio prompts, such as character voices on TV sh…

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