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Friday5: Five Ways Brands Amplified Their Giving on #GivingTuesday

What comes after Black Friday and Cyber Monday? #GivingTuesday, of course! It’s an opportunity for brands and consumers to kick off the holiday season with good will and purpose. #GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. With the support of consumers around the world, campaigns activated by brands and organizations on this year’s #GivingTuesday raised nearly $46 million for nonprofits globally. With its increased popularity, #GivingTuesday has created a global conversation about how brands and consumers …

What the 2012 Edelman Trust Barometer Means for Purpose

This post was originally published on the goodpurpose blog, powered by Edelman.

From the Euro debt crisis to unrest in the Middle East, raging unemployment around the globe and the Occupy movement, it’s no secret that the world is facing some stiff challenges these days.

And yet, government and businesses, the very institutions that have traditionally been looked to for leadership in times of uncertainty, are experiencing their own crisis of sorts — a crisis of trust.

Edelman’s recently-released 2012 Trust Barometer, our 12th annual look at global trust and credi…

QR Codes: Are They Here For Good?

Originally posted on the goodpurpose blog.

QR codes—offline hyperlinks—were invented in Japan in the 90s, and in the past year we’re finally seeing them crop up everywhere in the U.S. Best Buy [disclosure: Edelman client] got on board last fall by adding QR codes to its product-information tags, and Macy’s followed suit in February with links to short videos and an educational component to teach the consumers how to use the codes. Last summer, the pixelated graphics were plastered all over Times Square.

The marketing implications are endless, as QR codes can link…

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