Among the key insights that came out of Edelman’s 2012 Trust Barometer was a plan for how businesses can earn the license to lead, not just operate. In today’s environment, a focus on operative factors alone is not enough to win over a skeptical public. Companies have to broaden their vision and their language, taking on societal issues and practicing radical transparency….
An Influencer Approach to Stakeholder Engagement
January 31, 2012
Dads Prove to Be a Force for Social Good
December 5, 2011
As if it weren’t enough that dads are finally getting their own conference, or being recognized by popular parenting sites as being part of the parenting discussion, it also appears that dads are now able to mobilize as a serious force for social good.
As part of Movember, the annual charitable giving drive when men grow…
Friday Five: Resources for Dads Online
August 27, 2010
Making the transition to fatherhood can be difficult for many guys. Women seem to have a built-in support system that creates a well-worn path to motherhood. Guys, on the other hand, have a journey and a role mostly neglected by society.
This disconnect has been reflected online as well. But fathers are starting to realize this, and in recent years, men have been working hard to create resources online for other dads, both new to fatherhood and expert diaper changers….
Modern Media Men: Assemble!
August 24, 2010
If you’re a woman interested in blogging and social media, you have your choice of events that cater specifically to you. But so far men have gotten the short end of the stick event-wise. Enter the Modern Media Man Summit.
The M3 Summit is an attempt to give men that space to learn and connect with other “media men” in a setting designed with us in mind. As a blogger and a
Quick Hits: July 1
July 1, 2010
Mashable Live-Streams Social Media Day
Mashable’s Social Media Day, a day to “celebrate the revolution of media becoming social”, brought social media addicts together in meetups around the globe. How did they compensate for the time zone differences? By using Ustream to broadcast several of the meetups as they happened. Unfortunately,…
Quick Hits: May 21
May 21, 2010
NBC Turns Television Into a Social Media Game
Fan It is an interesting new initiative by NBC that aims to tie social networking directly into its programming. In combination with myNBC, NBC’s online fan community, the program rewards users who converse around and promote – through Twitter, MySpace, Facebook and Foursquare integration – NBC shows. This kind of social integration into television should provide new…
End Predatory Blogger Programs
May 12, 2010
You may or may not have seen the post today by Liz Gumbinner of Mom-101 regarding mom bloggers working for free. If you haven’t already read it, I’d encourage you to do so. Liz makes some fantastic points about an emerging theme in the parenting blogger community: marketers don’t respect us enough to pay us for our time.
Recently influential bloggers such as Liz have become…
Quick Hits: April 22
April 22, 2010
Google Places Tackles Location From the Search Angle
Google has renamed its Local Business Center to Places, and added a host of new features. Since many people use Google for location-based searches, it’ll be interesting to see how this competes with the growth of location-based social networks.
YouTube Introduces ‘Show & Tell’
YouTube…
Dad Bloggers Deserve Respect
April 7, 2010
As the dad blogging community grows, the buzz around it is increasing. Since moms have shown themselves as a force in the blogosphere, speculation is emerging over whether dad bloggers will be a force in their own right.
I’ll go ahead and say it: dads are coming up, and brands need to understand how to engage the community successfully.
Being Daddy in a World of Mommies
First let’s put the modern-day dad in context. Dads who blog about fatherhood are by implication active in the lives of their children. As a father I can attest to the uncomfortable…
