What has always interested me about social is its ability to democratize the relationship between a company and its customers. Social media provides the everyday consumer with easy touch points to the brands and businesses – some of them major corporations with thousands of employees – they love, while giving organizations the opportunity to create meaningful relationships with their most loyal advocates.
That is exciting to me, because it means that social has the potential to create mutually beneficial relationships on a macro and micro level. Obviously this has marketi…
