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Functional Art for PR: An Interview with Alberto Cairo

The demand for infographics is increasing and in large part due to their ability to simplify complex ideas. Companies and agencies are struggling to keep up, which has made it a bit like the Wild West. After seeing a few online and in print, you’ll discover that the internet is filled with infographics both good and bad and as the old designer saying goes, “sure we can design it, and we can do it either fast, cheap, or good: pick whichever two you want.” Too many of us are failing to choose good.  There is a risk that after too many ‘bad’ infographics we could create …

Friday 5: Considerations for Visual Storytelling

Today’s digital landscape is rapidly evolving into a visual space, a shift that is exciting for many but has left-brain thinkers scrambling to brush up their skills.  As consumers are rapidly surrounded by increased and varied information, attention spans dwindle and content increasingly needs to be condensed; infographics and data visualization prevail and video continues to dominate. So, how do we cut through the noise? And, more importantly, how do we keep up?

Below are five things to consider when exploring visual storytelling:

1. Defin…

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