Earlier this week, Edelman released the global findings from the 2012 Edelman Trust Barometer – the 12th year of the firm’s annual trust and credibility survey.  Anyone in the business of communications, or planning how an organization engages with its audience, should take note of the results – and particularly that data surrounding trust in media.

For starters, the 2012 Edelman Trust Barometer shows an overall decline in trust globally, with steep declines in the levels of trust in government and business. Government is now the least trusted institution–trailing bus…