The first display banner ad was served on hotwire.com in 1994.  The AT&T ad asked users “Have you ever clicked your mouse right HERE?”  The ad started a wave that soon evolved to the first rich media banners in the early 2000’s.

Rich Media

Today, rich media is the norm, with a slight increase in serving fees, the value gained from incremental engagement over static display ads far outweighs the advertiser costs.  Time spent on a rich media banner is a metric typically more important than click-through rates.

But for mobile websites, ads are still f…

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