Originally posted on Crain’s Business Blog. An article in Business Week has been spinning in my brain: “B-School all A-Twitter Over Social…
How MBAs Will Shape the Social Media Landscape
September 9, 2010
Quick Hits: June 18
June 18, 2010
Twitter Launches Places
Ever wonder where folks are when they tweet? With Twitter Places, now you can. At first blush, it will be interesting to see where everyone physically is when tweeting the phrase, ‘I’m at the gym’. Imagine creating a graphic highlighting the various parts of the country’s tweeters who are currently partaking in some healthy activity. Marketers can use this data to provide real-time solutions to their consumers. Example: A large group of Chicagoans in…
Beyond Social – Spreading Your Digital Wings
May 28, 2010
eMarketer just released a study showing an 11% increase in online advertising spend – a sharp increase from 2009’s 3.4% decrease in spend. For those of you that think display advertising and search engine marketing is going away anytime soon, think again. If you are working on any components of a social media campaign for a large brand, having a holistic understanding of how online advertising works will serve the campaign.
For the purposes of this post, we are going to use the fictitious…
FutureMidwest Roundup
April 27, 2010
Last week, I attended and presented at the FutureMidwest conference. Over the course of two days, a wide array of entrepreneurs, thought leaders and creative thinkers converged on Royal Oak. We took over the Royal Oak Music Theater and discussed the past, present and future of not only Detroit, but its fellow Midwestern sister cities. My session was entitled, ‘Growing Community, One Blog at a Time’. I shared the path I took in creating a community of 20 something city dwellers,
Quick Hits: March 29
March 29, 2010
Zillow Creates Android App, Adding Bells & Whistles
A previous Quick Hits cited the slow, but steady increase in applications creating for the Android operating system. Zillow followed suit with an application that includes features not available with the iPhone version. Google Street view and voice recognition allows home seekers more tools when looking for the way a flower bed looks, to reciting the name of the neighborhood they want to search.
Quick Hits: March 13
March 13, 2010
As SXSW begins, the ‘big news’ in social media will feature the latest and greatest developments for location based tools like Foursquare, Gowalla and Plancast. Twitter ‘exploded’ at SXSW a few years ago and Foursquare began to bubble in 2009. We calmly await to see who the next “darling” will be this year! Translation: checking our Twitter streams like mad to see what SXSW people are talking about.
Facebook…
Quick Hits: March 8
March 8, 2010
Who Cares About What You Ate Today? Tips for Twitter Use
For those folks that are weary on testing out the 140 character communication tool, this article is for you. Simple ways to get the most out of Twitter.
Google Puts Web Sites on the Same Starting Block with Real Time Search
Gone are the days where smaller web sites may have…
Quick Hits: March 2
March 2, 2010
Frank Sinatra, Dean Martin and….Foursquare?
The lights of Las Vegas were lit up with Foursquare recently. The Miracle Mile shops were lit up with Foursquare check-ins and tips from its mall shoppers. Need to know if Zara has a sale? Hang out in front of the display for a bit and you may see the Mayor of Zara appear with her own tips on deals.
It’s Not Just About iPhone Applications…
Steve Rubel: Digital Insights And Observations
March 1, 2010
In the world of digital specialists, pundits and journalists, one person always stuck out to me. Before joining Edelman, I was an avid reader of this person’s commentary and analysis of the online developments around us. I enjoyed his writing style and bird’s eye view into the new firms that were helping to shape the way consumers interacted with each other online.
It’s my pleasure to present my interview with Edelman’s very own, Steve Rubel. Serving as SVP/Director of Insights for…
Quick Hits: February 26
February 26, 2010
Your Facebook News Feed is Not Only Facebook’s, but They Own the Patent to It
Implications: The big buzz around the patent includes ‘implicit actions’. For example, if your friend became a fan of XYZ Brand, this implicit action is displayed in the news feed that Facebook now owns the patent to. Could this patent affect other implicit-oriented sites like LinkedIn (xyz endorsed abc)?
