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The Rise of Social Networking in Latin America

social graph
November 8, 2011

Posted by Antoine Soussaline

Edelman, Buenos Aires

Follow on Twitter @kuatofkuat

Social networking is now as important to the online experience in Latin America as it is in North America or Europe.

Half of the top 10 worldwide markets by time spent on social networking sites are in Latin America with, for example, Argentina leading the region at 10 hours per month as of June 2011.

The past year has seen the confirmation of Facebook as the leading social platform across the region, with five of the top 10 markets in the region. In Brazil, a 82% year on year growth has also helped Facebook reach almost 25m user in the country, which should allow it to ov…

State of the Internet: Latin America & Caribbean

state of the internet
July 11, 2011

Posted by Antoine Soussaline

Edelman, Buenos Aires

Follow on Twitter @kuatofkuat

Following on from our Asia Pacific colleagues, we’ve gathered some data from key countries in Latin America and the Caribbean.

Highlights:

The fastest growing country in the region is Ecuador, with a year over year growth of close to 150%.

Brazil is still dominating the region, having added 6 million new users last year.

Mobile penetration in Latin America and the Caribbean is closely linked to internet and social networking adoption, as traditional infrastructure (telephone line broadband or cable) and equipment (desktops, laptops) are often too expensive for…

Friday Five: What Gamification means for Digital Marketers

Gamification
April 8, 2011

Posted by Antoine Soussaline

Edelman, Buenos Aires

Follow on Twitter @kuatofkuat

In a previous post we looked at how the evolution of technology and the intrinsic human need for Play had created what Seth Priebatsch of Scvngr calls “the game layer on top of the world” and the start of the process known as “gamification.” According to Wikipedia, “gamification is the use of game-play mechanics for non-game applications (also known as ’funware‘), in order to encourage people to adopt the applications.” This week’s Friday5 explores gamification and what it means for digital marketers.

1. What is Gamification?
As Adam Loving recently wrote, …

Engagement Through Play: How games shape the new reality

December 1, 2010

Posted by Antoine Soussaline

Edelman, Buenos Aires

Follow on Twitter @kuatofkuat

The following post is an excerpt from Public Engagement: Survive and Thrive in a Bigger Society Volume 3. To read more essays from the Public Engagement series, visit the Edelman Digital SlideShare channel.

During a recent talk at TED, psychiatrist Stuart Brown used a series of photographs taken by Norbert Rosing at a kennel outside Churchill, Manitoba, to demonstrate the power of play.

The images show a polar bear taking an unexpected interest in one of the tethered dogs. While the other dogs became agitated as the bear approached, one, named Hudson, “c…

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