Edelman Digital Brazil has been working for the Grand Hyatt São Paulo since 2009, when the team created official profiles on Twitter, YouTube and Facebook to establish relationships with users and engage with bloggers.

Edelman develops tips and trivia about where to hang out in São Paulo, concerts, movies, and encourages conversations about all the subjects related to the Hotel like its restaurants, the spa, the pub and the wine festivals. We want to position Hyatt as a credible source for wine and food.

Hyatt prefers to work with Facebook as it has a…