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Friday Five: Using Social and Mobile for Good

We live in a digital world. So much of our everyday lives revolve around the social space, whether for work, play, or both. Many of our jobs revolve around Twitter, Facebook, YouTube, and other social networks. When we aren’t working, we’re blogging or we are glued to our mobile phones texting or using apps like Instagram and Path.

While being glued to our gadget of choice may be second nature to many of us, how often do we think about using our social and mobile presence for good? I don’t mean “good” in the Slacktivism sense, where we do things just to “feel good…

Instagram: The Full Picture

I’ve mentioned previously in a Friday Five article that I’m a wannabe photographer. Thanks to mobile photo apps, like Instagram, I am able to shoot, edit and share images like never before. I’m able to take photos and within seconds, apply a fun filter and share with my social network. With a few clicks and taps on my smartphone, that photo of what I ate for dinner or the outfit I wore to work is sent to my Facebook friends and Twitter followers. The best part of all? Everyday moments look a whole lot more exciting with those impressive filters!

While Instagram is a fun…

Smart Gift Giving Applications to the Rescue

While I’d like to classify myself as an organized holiday shopper, the opposite is true. We have less than one week until Christmas and I still need to find presents for several people on my list. No need to fear; the internet is here to help. With a quick click of a button (or by simply logging into Facebook) I can find the perfect gift for everyone left on my list.

“Smart” gift-giving applications work like a gift-idea version of Pandora.com, recommending specific gifts your friends might enjoy. With a plane home to catch and the holidays inching closer, I don’t hav…

Friday Five: Considerations to Successfully Connect with Holiday Shoppers

As a self-proclaimed shopaholic, mid-November is my time to shine. It’s the kickoff of holiday shopping! Brands targeting holiday shoppers are well aware that ignoring key shopping days is detrimental to business. Two promotional periods in the US are obvious: Black Friday (Friday, November 25) and Cyber Monday (Monday, November 28). During the 24-hour period of Cyber Monday 2010, consumers spent more than $1 BILLION shopping online; a 16 percent increase from 2009. It’s important for brands to take advantage of these key shopping dates and times in order to connect with the…

Friday Five: Ways for Brands to Best Utilize Mobile Photo

I’m a wannabe photographer. Seriously, I used to bring my point-and-shoot camera in my bag every day just in case I found something fun or interesting to document. Lately, my purse has been feeling a little lighter. Enter Instagram and other mobile photo apps, enabling me to shoot, edit and share photos directly from my mobile. They also allow casual shooters like me to edit or enhance an image. (Instagram, for example, offers fifteen different filters with names like “Hefe,” “Toaster” and my personal favorite, “X-Pro II.”)

While I enjoy Instagram for personal u…

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