The essence of parenting hasn’t changed – but the definition of who qualifies as a parent, and the day-to-day role of a parent, is rapidly evolving.  More than ever, parents are taking to blogs and online communities to voice opinions, seek counsel, and share experiences with other parents.  All of that information, and the access it affords to parents – and the families they are part of – provides brands and other organizations with considerations and avenues to reach the family of today.

Edelman’s new study, “Marketing to the Modern Family,” was conducted in…

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