This post was originally published on the Edelman Middle East blog Arabian Bytes.

Edelman’s 5th annual goodpurpose® study, conducted in the UAE since 2010, revealed how the Power of Purpose is driving consumer preference and loyalty for corporations and brands.

From ideological and intentional standpoints, our market is ahead of the global average in 6 key ways:

More than half of UAE residents believe the responsibility of ‘people like me’ to address societal issues has increased over the past year
Almost 6 in 10 think that we have more power and influence t…