Why It Matters by Alex Lefley:

Last week Richard Edelman spoke at the World PR Forum (WPRF) in Melbourne on “PR’s time to lead.” Edelman was the digital partner for the event and the Melbourne team took the opportunity to leverage this as part of Edelman’s sponsorship of the forum. With this in mind, this week’s Friday Five discusses our top five tips on how to maximize the impact of your sponsorship using social media to deliver the best ROI possible.

1. Find a conference that aligns with your PR and social beliefs and objec…

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