Edelman and ConAgra Foods won the Word of Mouth Marketing Association’s 2012 Gold WOMMY in Social Media for Slim Jim Online Community Management.
Slim Jim sought to increase its relevancy among 18-29 year old males who are infrequent snackers. In a short amount of time, the Slim Jim Facebook page saw 285% growth in his fans and 2.8 million impressions from Twitter promoted posts. To match the increased need for engagement with such a large community, Slim Jim introduced the “Sultan of Snap” and earned over 75% positive responses to questions of brand affinity in social media. When Slim Jim reached 1 million fans on Facebook, the Sultan of Snap, after a voting process, produced a skydiving video to thank the fans:
Congratulations to ConAgra Foods and the Slim Jim team!