Testing out content on Pinterest just got a whole lot easier.
Though primarily marketed as a boon to users looking for easier functionality when perusing the social site for holiday gift ideas, Pinterest’s secret boards are providing key benefits for community managers.
Because the secret boards allow users to pin content without it being shared to their network of followers and beyond, brands can use this feature to create internal testing boards, making it a safe haven to experiment with content ideas and strategies, instead of making a huge splash – or loud thud – with 20,000 followers.
The fine print
The secret boards provide the same functionality as public boards, but with the option to keep the content private. Much like their public counterparts, secret boards allow users to collaborate on content, adding pins to the boards as they see fit. Every account is allowed to create three private boards, though there is no limit to how many boards people can contribute to.
Community managers should take note, however, when deciding to make private content public. Once a board has been made public, there is no option to take it off line again. This means existing boards also don’t have the option to go private since they’ve already been exposed to your followers and have generated repins.
Potential content development isn’t the only area seeing a benefit. Pinterest secret boards can also serve as a final destination for Pinterest contests, allowing fans to unlock or receive access to a final pin. However, community managers should keep in mind that publishing a private board will not republish all previous pins in the livestream, and will only publish additional pins to that board.
How to Create Secret Boards
When secret boards are available on a profile, community managers will notice the option to “create a secret board” and three blank boards will be visible. Creating a secret board follows a similar process to creating a public board with the option to create a title, categorize it and invite contributors. Content from secret boards can also be repinned to public boards but the source will remain unknown, and all secret boards are available for iOS and Android Pinterest apps.