No single industry has embraced social and digital technologies like the press – and to their benefit too. This, however has created a stylistic split between news that’s crafted to find you vs that which you seek out.

This edition of The Clip Report, the second in a series on the future of media, further explores this widening “Continental Content Divide.” It is culled from briefings with dozens of leading media industry innovators and observers.

It is my contention that every public relations, content and digital strategist can learn a technique or two by studying the media and unpacking their best practices. That’s the goal of this report.

I look forward to hearing your thoughts.

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