Capabilities
- Business Marketing
- Brand Marketing & Communications
- Brand Journalism
- Branded Entertainment
- Business Transformation
- CommsTech
- Corporate Reputation
- Crisis & Reputation Risk
- Data Security & Privacy
- Digital
- Digital Transformation
- Edelman.AI
- Edelman Trust Management
- Employee Experience
- Environmental, Social, Governance (ESG)
- Executive Positioning
- Experiential Marketing
- Financial Communications
- Influencer Marketing
- Litigation and Legal Affairs
- Media Relations
- Medical Communications
- Multicultural Communications
- Performance Communications
- Performance Marketing
- Predictive Intelligence
- Public Affairs
- Purpose
- Research & Data Analytics
- Start-up Development
Thought leadership
For almost 25 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our research is published year-round, covering geopolitics, health, brand, employee and work, and climate. In addition to our unrivaled expertise on trust, we regularly host perspectives from experts across the Edelman network to offer insights and observations on issues affecting the industry and beyond.
Case Studies
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand Purpose
Vaseline: See My Skin
June 1, 2022
Systemic racism and deep-rooted healthcare inequities in the U.S. lead to misdiagnosis and untreated...
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Digital Innovation & Transformation
Taco Bell: ChatGPT
July 17, 2023
Mexican Pizza was set to make its long-awaited return to Taco Bell Canada after fans had been clamor...
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Brand
Wear 'Em Out Store
June 14, 2023
eBay, the reigning marketplace for new and pre-worn shoes, faced fierce competition from reselling r...
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