Originally posted on Social Business News.
Research from consulting firm, Bain & Company revealed that organizations that have adopted social media early on (Dell, Wal-Mart*, Starbucks*, JetBlue and American Express) have captured real economic…
5 Steps To A Social Business That Delivers Real Economic Business Value
December 7, 2011
Timing Influences Everything on Facebook
December 6, 2011
Central to any story are the five Ws – who, what, where, why, and when. For any brands looking to connect with their fans on Facebook, failing to take the last W into careful consideration could render a content strategy irrelevant.
Facebook has not revealed its algorithm for why posts appear on users’ news feeds, but we know that fans will not see every post from every page they “like” on Facebook. Users can prioritise content through interacting with pages however, so the more a fan comments, “likes” and shares posts on a page, the more of its posts they see in…
Dads Prove to Be a Force for Social Good
December 5, 2011
As if it weren’t enough that dads are finally getting their own conference, or being recognized by popular parenting sites as being part of the parenting discussion, it also appears that dads are now able to mobilize as a serious force for social good.
As part of Movember, the annual charitable giving drive when men grow…
Friday Five: A Recipe for Engaging Food Policy Influencers
December 3, 2011
When consumers look for the latest in food policy news, information on how to decipher nutritional labels and food packaging, or details on a food recall, they turn to the Internet. With growing concerns about “healthwashing,” (like greenwashing, but for health and nutrition) consumers are more likely to search for information or look to their peers and trusted experts, rather than simply visiting a company’s website for education. For food brands to reach online audiences, consider the sources consumers trust most – bloggers who have established expertise in health and…
From Monitoring to Social Customer Data: A Look at Salesforce.com’s Social Hub
December 1, 2011
Monitoring for mentions of your brand for strictly reputation purposes has evolved into listening to conversations with the intent of either real-time engagement or customer insights development. Over the last three or four years we’ve seen a number of new tools hit the market that helps us further our understanding of how our customers behave online. Flashy dashboards, ability to incorporate other data sources, mobile applications, and workflow management are all things we’ve seen developed as monitoring platforms have become true listening platforms.
One such evolution…
