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A Digital December: Month of Social Media Updates

This post was originally published on GirlLostInTheCity.com.

Anyone who predicted December to be a quieter month due to the winding down period before the holidays couldn’t have been more mistaken. After much anticipation and speculation, this month saw major changes rolled out across the four biggest social networking platforms: Twitter, Facebook, Google+ and YouTube. Hopefully…

The Communications Privacy Professional

This post was originally published on Edelman Data Security & Privacy.

I recently attended a privacy conference and noticed that I was one of the only communications professionals there—most of the people I met sat in legal departments. I found myself asking “why aren’t there more communicators here, given the amount of public scrutiny privacy receives?”

Privacy & Compliance

My…

Search Engines Are a Conduit, Not a Source

Originally published on DaveFleet.com.

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers.

Search engines are a conduit – a step along…

Kred: A Focus on the Community

This post was originally published on Seldom Seen Kid.

Kred is the latest tool designed to measure your Twitter influence, built by the good folks at Peoplebrowsr.

The Good Stuff

In the version I’ve had a play with, there are several sections choc-full of data to play with.
Overview: This is your dashboard that gives…

How to Achieve Messaging Resonance

This post was originally published on Technobabble 2.0.

In Richard Edelman’s recent blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange…

Five New LinkedIn Features That Can Help You and Your Brand

Over the past year, LinkedIn has reached a number of milestones.  The popular professional networking site, which celebrated its eighth birthday, increased unique visitors by 63% from the previous year and is now the second most popular social network.  Additionally, LinkedIn began trading publicly and released many new features. …

Edelman Digital Hosts Twitter #EdelChat with David Armano

“Be true to your work and your work will be true to you,” Edelman Digital strategist David Armano tweeted.

In a December 19 Twitter conversation with Helen Tobin, a public relations student from the University of Southern California, David shared the motto of his alma mater, Pratt Institute, as the best career advice he ever received. He also answered Helen’s questions about maintaining online privacy, the impact of Klout scores, job searching in a challenging market, and the future of social media and digital integration.

Helen won the…

Twitter’s Impact on the NBA Lockout

This Sunday, NBA fans will rejoice as the League tips-off a full slate of holiday games to mark the start of a lockout-shortened 2011-12 season, marking the first time since the 1998-99 campaign the NBA is tipping-off late due to a work stoppage.

When comparing the differences between the 1998 NBA lockout and the recent 2011 shutdown, it’s common to see 204 versus 172, as in the number of days each lockout lasted. Or 50 versus 66, comparing the number of regular season games for the respective seasons after the lockouts ended.

But the one number that may truly define the…

Expert Perspectives On Social Business

Originally published on Britopian.com

It’s not just Sandy Carter from IBM leading the social business charge. It’s IBM, as an organization – their employees globally sharing, collaborating and communicating the importance of social…

Smart Gift Giving Applications to the Rescue

While I’d like to classify myself as an organized holiday shopper, the opposite is true. We have less than one week until Christmas and I still need to find presents for several people on my list. No need to fear; the internet is here to help. With a quick click of a button (or by simply logging into Facebook) I can find the perfect gift for everyone left on my list.

“Smart” gift-giving applications work like a gift-idea version of Pandora.com, recommending specific gifts your friends might enjoy. With a plane home to catch and the holidays inching closer, I don’t have…