Originally posted on Logic + Emotion.
I was recently invited to our Toronto office to talk about social business—both what it is and what’s in store for organizations who seek to integrate social as part of how they do business. This is probably the best way to define social business vs. media….
At first glance, the new YouTube channel design, looks set to turn use of the channel on its head. Gone is the need to use any search (why would you, that is what Google is for) instead, as soon as you sign in, there is a video timeline, most recent at the top.
With a lot more than just a quick nod to the style of Twitter’s website and Facebook’s wall, the new design puts the most recent video at the top of a list of videos from all the channels you subscribe to.
This is a huge step away from the channel-based approach that has been the focus up to now. It is also a leap…
Ah, the beloved Twitter bio, the place to condense your life into a mere 160 characters. Here are a few ways to utilize the Twitter bio in ways that will keep you credible and gain followers in Twitter’s diverse and far-reaching community:
Twitter gives you an extra twenty characters in the bio, so use them! Whether the Twitter account represents a brand or an individual, taking the time to construct a concise, yet descriptive bio is…
Originally posted on Britopian.
I write a lot about customer advocacy. I am kind of obsessed…
Originally posted on Edelman Editions.
As the 2012 launch of the Edelman Trust Barometer draws near, we are delighted to present a series of thought pieces from industry leaders.
This week Jim Godfrey, Vice President, Public Affairs EMEA, Starbucks*, discusses the importance of Trust for business.
Watch the video interview here:
The 2012 Edelman Trust Barometer will be launched in London on January…
Originally posted on genConnect.
A few of our Edelman employees were recent guests at this year’s Blog World conference. Check out wrap-up videos from the event below featuring Michael Brito, Chuck Hemann, and David Armano.
As a self-proclaimed shopaholic, mid-November is my time to shine. It’s the kickoff of holiday shopping! Brands targeting holiday shoppers are well aware that ignoring key shopping days is detrimental to business. Two promotional periods in the US are obvious: Black Friday (Friday, November 25) and Cyber Monday (Monday, November 28). During the 24-hour period of Cyber Monday 2010, consumers spent
This week’s Check-up comes from David Barton, Jill Munson and Jamie Carracher who attended the Social Health 2011 conference.
Colleagues from the NY Health, SF Corporate, and DC Health groups recently attended the Social…
What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data. Some of it is conversational data, some of it is search related, but all of it leaves a digital trail of clues for us to follow, only it’s up to us to decipher those clues. (hint, Facebook loves your data.)
As social media has made its way into almost every communications program, we have also seen the need…
Originally posted on consumerACTIONism.
Are consumers in the Spain and the U.S. similar or different when it comes to social media? How are brands engaging consumers through social media? How is the media landscape changing? We decided to take a look at several relevant topics from both a Spanish perspective and a…
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