Originally posted on David Armano’s blog.
Recently I had the privilege of hosting a stimulating panel at Pivot 2011 with Joe…
Digital Influence: We’re All Somebody
October 31, 2011
Friday Five: How Commodities Can Be Social
October 28, 2011
First, let’s define commodities. Google will tell you, “A commodity is a raw material or primary agricultural product that can be bought or sold such as copper or coffee.” Diamonds, tobacco, corn, the list goes on. Now that we’re on the same page, let’s talk about how commodities and other businesses work together and where public relations fits into the mix. Simply put, commodities often make up the basis for brands’ and organizations’ products.
To effectively represent clients in this space, consider the diverse stakeholder audience, relevant content for your audiences,…
A Change Comes From Google, Counted a Loss Among Avid Readers
October 27, 2011
Google recently announced that it will soon discontinue the social functionality of its RSS feed collector, Google Reader. This impacts both my personal and professional life, but also has serious ramifications for content accessibility around the world.
As someone who analyzes influence and its impact professionally, my focus is on external implications. I only occasionally…
PR: Is It Just A Set of Basic Skills?
October 26, 2011
I had a conversation recently with a friend of mine. We hadn’t seen each other for a while so were discussing how our respective jobs were going. During the conversation, he came out with the statement “I don’t understand why people in PR have jobs. PR is just a set of basic skills that anyone should really have”. This statement took me back and rather than fight in my corner to the death, it got me thinking. I stopped and thought about all the different roles and responsibilities I, as someone in PR, has in my job.
Simply put, I’d argue that PR isn’t just a set of…
How Digital Is Your Company?
October 24, 2011
Originally posted on the Harvard Business Review.
Recently, the CEO of Edelman wrote a blog post celebrating a company milestone. In it, he referenced our efforts in the non-analog world as “social digital.” To most, this may seem insignificant…
Friday Five: Tips for Running a Successful Twitter Contest
October 21, 2011
There are countless ways to keep consumers engaged with your brand on your social media channels – and people keep coming up with new ways every day. One popular tactic to engage followers on Twitter is running a contest or giveaway. Twitter contests can augment follower acquisition, increase awareness of the channel, boost website traffic and even sales. But before you go diving headfirst into the land of Twitter contests, there are a few things to keep in mind. Here are some tips to help you run a successful Twitter campaign.
1. Read Twitter’s Official Contest Guidelines
Twitter…
When Social Media and the Workplace Collide
October 20, 2011
Originally posted on Britopian.
Managing employee’s use of social media is certainly a tricky area that employers are dealing with today. According to a recent study by DLA Piper, one third of employers have disciplined…
Checking In: A Look At Location-Based Services
October 19, 2011
Originally posted in the Microsoft Tag Community.
Location-based services (LBS) are applications or programs that recognize a mobile user’s…
How To Innovate In Spite of Innovation
October 17, 2011
Originally posted on David Armano’s blog.
I recently gave a talk, or more like a “therapy” session with Mullen’s Chief Innovation Officer Edward Boches at the MIMA Summit in Minneapolis. A fantastic event populated by some of the most innovative companies in the world including Target, 3M and Best Buy. I have a bias when it comes to “innovation” that people tend to hyperfocus on what Google’s Avinash Kaushik called…
Friday Five: Multicultural Engagement in a Digital Space: African-American Youth Culture
October 14, 2011
I am a 21 year old female African-American. I listen to Common and watch VH1’s Single Ladies. As you might imagine, my perspectives and ideologies have been influenced over the years by pop culture and media. I am, of course, not alone. Generally, based on research, and personal experience, we know that African-American youth navigate the digital space in a unique and communal way. The result is a clearly established
