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You Don’t Need To Know Everything

Originally posted on Dave Fleet’s blog.

I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun working with a new team – once again, spread across different offices. Last week, I made a trip down to our DC office to meet with several of them.

You know what I did down there?

I learned.

I…

Friday Five: Optimizing Content & Visibility with SlideShare

As a public relations firm, we are always looking to engage with key audiences and share ideas though unique avenues. Recently, we began doing this through SlideShare. Think of it as YouTube for documents: SlideShare offers us a platform for listening and discussing what matters most to our work, our clients, and the industries and communities we participate in.

As communicators creating new content moving forward, we keep in mind the below five best practices for creating and sharing effective…

Edelman DERT Trend Report

Originally posted on The Naked Pheasant.

It would seem that it isn’t enough for us to just talk and think ‘DERTy’ (Digital, Entertainment, Rights and Technology), we now want to find out about DERTy trends too.

We have compiled a monthly report highlighting some trends we have seen within the news this month and what they mean for brands.  This is part of an ongoing series which will look at some of the key trends within the consumer, technology and digital space over the last…