Last night in Sintra, Portugal, the Holmes Report named Edelman its first Global Agency of the Year. On behalf of my 4,000 colleagues around the world, I want to express my deep appreciation to our clients, whose trust in the firm allows us to innovate and operate with confidence every day.
Here is the story behind this award and our success.
1 ) My parents,…
As public relations professionals, we are often tasked with addressing crises pertaining to clients or their brands. When these special situations arise, the first step is to do some research and provide a recommendation based on the situation and scale of media interest. This week’s Friday 5 focuses on how to use free and available tools to check the pulse on a topic, review the level and spread of conversation, and make an educated recommendation on the next steps of crisis mitigation.
Checking…
Our Asia Pacific Digital Brand Index is back!
Edelman and Brandtology first started this study in 2009 to track and analyze online conversations around technology brands. This year, we conducted the study in six markets: China, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan and tracked nearly…
Lisa Auslen, executive vice president in Silicon Valley, explains how Edelman ensured the successful launch of Adobe’s Creative Suite 5 (CS5) by conveying the benefits of open technology for creativity, self-expression and the free flow of ideas. If you watch the video closely, you’ll notice several themes emerge which are pillars for every communication and engagement strategy:
Mobilize your “actionists”: These are your most vocal supporters which will take action on your behalf.
Tell…
Like most other markets in Europe, Facebook dominates the Irish online landscape and has gone from strength to strength in recent years. We recently created an infographic to highlight some of the key trends and to illustrate the success of brands in connecting with audiences. Bebo used to be the dominant social media player, but in a short space of time they were quickly usurped by Facebook. In two years, Facebook user-base has spiked from just over 130,000 in October 2007, to over two million last month. That represents 44% of the Irish population. The demographic breakdown…
At F8, Facebook’s most recent developer’s conference, the company unrolled new changes to Facebook emphasizing a richer experience for users and a focus on content. In short, the changes will push brands to go beyond “likes” while presenting new opportunities for broader distribution of messages to the brands that are most successful at capturing and holding attention of individuals on and off the network.
Opportunities with Applications
The Timeline, which will replace profile pages, represents a marketing industry trend which rewards quality storytelling. For brands,…
Thank you to everyone who participated in the first phase of the @EdelmanLA’s first sweepstakes series. The lucky winner of round one was Meagan Metkowski, a senior studying public relations at the University of North Carolina, Chapel Hill. For her participation, Meagan was awarded a one-on-one conversation with Edelman’s Nathan Small, recruitment coordinator for the Los Angeles office. Nathan and Meagan both enjoyed the discussion and were grateful for the opportunity.
“I’m…
I’m a wannabe photographer. Seriously, I used to bring my point-and-shoot camera in my bag every day just in case I found something fun or interesting to document. Lately, my purse has been feeling a little lighter. Enter Instagram and other mobile photo apps, enabling me to shoot, edit and share photos directly from my mobile. They also allow casual shooters like me to edit or enhance an image. (Instagram, for example, offers fifteen different filters with names like “Hefe,” “Toaster” and my personal…
Last week, the Dachis Group launched a tool called the Social Business Index. Fundamentally, the Social Business Index attempts to determine a brand’s social business prowess. According to the firm’s press release, the Social Business Index “provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies”…
I recently had an opportunity to catch up with Joe Chernov—Joe is the VP of Content Marketing for Eloqua, Co-chair of WOMMA member ethics panel and also the brain behind the “Blog Tree” series of infographics. Joe and I discussed the relevancy of blogs, influence, and today’s most significant business challenges for marketers.
David Armano: Tell us more about the “Blog…
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