SXSW, one of the largest community driven speaking events in the country, has opened the voting for their 2012 SXSW programming. Through their nifty SXSW PanelPicker, the public can help weigh in on which panels they’d like to see during next year’s conference. We here at Edelman, submitted ten panel ideas that are up for next year’s programming, as well as
2012 SXSW PanelPicker: Casting Your Vote
August 31, 2011
Social Business Readiness Requires a Social Business Plan
August 31, 2011
Just today, the Altimeter Group released a study titled “Social Business Readiness: How Advanced Companies Prepare Internally” that gives deep insight as to how advanced companies are preparing themselves internally to transform into a social business. Altimeter interviewed several industry experts and surveyed 144 corporate social media managers and found that many companies are developing four internal requirements:
Baseline Governance: Established and reinforced a corporate…
How to Measure Social Media PR
August 30, 2011
Originally posted on Technobabble 2.0.
TweetLevel and BlogLevel are two purpose-built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.
Resting behind the methodology are several key insights:
Influence…
@EdelmanLA Twitter Sweeps
August 26, 2011
Edelman Los Angeles is thrilled to announce their very first Twitter sweepstakes, the first in a series of three, giving followers a unique chance to have an insider look at the firm. The winner will be given one hour to have a personal one-on-one discussion with an Edelman employee. The first sweepstakes begins Monday, August 29th with Nathan Small, recruitment coordinator, Los Angeles. Nathan will be able to chat about job-hunting tips, how to survive a PR job interview, do’s and dont’s when dealing with a recruiter and other recruitment questions the winner may have.
How…
Friday Five: Sports in the Digital Era
August 26, 2011
The FIFA Women’s World Cup final between the U.S. and Japan on July 17, 2011 set numerous media records and seemed to have the entire world watching, talking and tweeting. Check out these five media highlights from the game:
• Traditional Media: ESPN
Averaging 13.4 million viewers and earning a 7.4 U.S. household rating, the 2011 final became the most-watched and highest-rated soccer telecast by any ESPN network. This…
Why is it that Companies Don’t Trust Their Employees?
August 25, 2011
Health Digital Check-Up: Health Comes Back to SXSW
August 24, 2011
Is it that time of the year already!?
It was just a few short months ago that more than forty Edelman team members returned from South by Southwest (SXSW) Interactive 2011 where they had the opportunity to meet, listen, and present to everyone from fellow public relations professionals and advertisers to gamers, developers, psychologists and user-interface designers.
Specific to health, members of the Edelman Digital health community interacted with physicians, hospital administrators, patients and marketers, and provided their
Five Growing Uses for Twitter
August 24, 2011
Twitter has often been thought to be nothing more than an online space in which people share an internal monologue in 140 characters, share a lot of bit.ly links or used simply to follow @StephenFry. Twitter has now entered its fifth year and is not just being used by social media whizz-kids…
Facebook — By Prescription Only
August 23, 2011
Originally posted on Edelman.ca.
From the Washington Post this week, Facebook reversed…
Friday Five: Impacts of Smartphone Adoption Among Older Adults
August 19, 2011
If you’re not watching The Pew Research Center’s Internet & American Life Project website, you’re missing out. Nearly every month, Pew releases a new report with insights into how American adults are using the Internet, from how often we post Facebook updates to what we search on Google. Last month they provided an interesting report on how Americans…
