Friday Five: Building Strong Online Partnerships

July 29, 2011

To ensure that your voice is heard by the right audiences, you need to identify the right influencers – your digital stakeholders – in key markets. They are the voices online who understand your client’s issues or industry, are open to engagement, influence discussion, and are seen as trustworthy resources by their peers. Companies can align their influencer engagement efforts to strategic objectives by building solid relationships online and turning them from stakeholders into partners, or influencers who take an action on your company’s behalf.

Here are a few ways…

The Social Layer: Six Thoughts On Where Google Plus Is Going

July 26, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

I’ve been deeply immersed in Google Plus for the last week or so, not only following what’s being said about the service but actually using it, kicking the tires and making observations along the way. For what it’s worth,…

Friday Five: Social Media Lessons from Startups

July 22, 2011

Posted by Zach Cole

Edelman Digital, Silicon Valley

Follow on Twitter @ZachACole

Many big brands produce stellar campaigns, but it is as important for marketers to keep an eye on the little guys – the startups – who are operating fantastic marketing campaigns, often with tight budgets. Startups have been leveraging social media by engaging with early adopters and building thriving online communities, and many startups are finding ways to set themselves apart from the crowd. This week’s Friday5 examines five startups using social media to create excellent brand value.

1. Evernote

Evernote,…

Quick Hits With Chuck Hemann: Google+, Klout, Analytics and More

July 20, 2011

Posted by Nick Lucido

Edelman Digital, Chicago

http://www.pr-start.com/

Follow on Twitter @nicklucido

Recently, Chuck Hemann made the move from Austin to Chicago and joined Edelman Digital as VP of Digital Analytics. Chuck brings a wealth of knowledge and expertise in all things social. I asked him to share his thoughts on everything from Google+, to Klout and even sentiment analysis. His answers are quite insightful and give you a look at some emerging trends in the social space. If you’re longing for more knowledge after you’re…

Health Digital Check-Up: The Rise and Fall of Google Health

July 20, 2011

Posted by David Akermanis

Edelman Health, Toronto

Follow on Twitter @davidakermanis

Google Health launched in May 2008 on the heels of a successful two-month pilot at Cleveland Clinic and was received with optimism. As an Electronic/Personal Health Record (PHR) product, Google Health was developed to allow consumers the ability to manage their personal health information electronically – giving them greater insight into information that was previously stored in disparate clinic or physician records. As is common in the tech…

Is SCO the new SEO?

July 19, 2011

Posted by Gregory Lipman

Edelman Digital, Chicago

Follow on Twitter @greglipman

In oversimplified terms, SEO to the average company is a process of performing research into the words people are using when searching or discussing online. Company X then refines the copy and metadata on their site to match the vernacular people are using to improve their relevance in search result rankings. Of course this is a very simplified description. For more information click here (PDF).

SCO…