Originally posted on Steve Rubel’s blog.
Google this week launched The Google+ project – an ambitious new product that aims to take on Facebook. Now that I have had a preview, below is…
Consumers Maybe Nonplussed Over Google+
June 30, 2011
Measuring Social Business: A Chapter In The Social Media ProBook
June 29, 2011
Colleague Steve Rubel and I were recently invited to participate in a very cool initiative coordinated by Eloqua‘s Joe Chernov and Jess3 – a social media playbook for industry professionals dubbed the “Social Media ProBook.” In it, you’ll find valuable perspectives from a variety of practitioners ranging from Ford’s Scott Monty, to Citi’s Frank Eliason, and HP’s Liz Philips among many others (disclaimer, HP is an Edelman client). My contribution was on a topic I feel will be of increasing importance to those…
Friday Five: Live Tweeting from an Event
June 23, 2011
You might have seen articles about how to plan for your event using social media like this one from Mashable’s @BenParr. But what happens once you’re actually at an event? Live tweeting and lots of it. Although Twitter has become an almost instant news service, its original purpose was to be a micro-blogging tool for sharing short updates to a group of friends. These days your “friends” could be thousands, and “what’s going on”…
Social Media as a Communication Lifeline During Crisis
June 22, 2011
Communication styles have constantly changed as society becomes more high-tech and innovative. In times of crisis, people seek ways to retrieve and share valuable information. When the 9.0 magnitude earthquake, officially named the Great East-Japan earthquake, struck the north east coast (Tohoku area) of Japan on March 11, 2011, social media tools became the most reliable communication mediums between family, friends and the general public.
The earthquake was the most powerful one to have hit Japan, and one of the five most powerful earthquakes in the world since modern record-keeping…
Red, White and Tweet: A Look at Politicians on Twitter
June 20, 2011
November 2008: Barack Obama is elected president after making revolutionary use of the Web and social media to connect with voters and organize a grassroots movement. Fast forward two years to this past November: Twitter hires Adam Sharp to be the company’s representative in DC and…
Friday Five: Tech Terms You Should Know
June 17, 2011
If you’ve had a technical conversation related to the social web recently, then there’s a good chance that buzzwords like “APIs” or “The Cloud” came up at some point. As a technical director, I hear and say these words on a daily basis so it’s easy for me to take them for granted. That being said, I like to take a step back from time to time when the blank-stare-to-nodding-head ratio is noticeably off. Let me take a moment to break down five of these digital technologies and how they support the social web.
1. The Cloud
“The Cloud” has become an ambiguous,…
Health Digital Check-Up: Washington, DC Health Innovation Week
June 15, 2011
Last week marked Washington, DC Health Innovation Week (#dchealth), featuring events attended by individuals from inside and outside the health industry, including entrepreneurs,…
Elderblogging and When a Senior Gets a Tumblr
June 13, 2011
Originally posted on Aging Online.
During the past several weeks, I’ve spent a bit of my off time researching the online activity of blogging — specifically how and where older people blog. The numbers might be bigger than you think. About 7 percent of people age 51 and up blog, according to the marketing and analytics company sysomos. If you focus on people who are more socially engaged, such as community volunteers, you’ll find even more bloggers, with as many as…
Friday Five: Data-Mining Your Way to Better Content
June 10, 2011
In many ways, Google has become the world’s hometown newspaper – a place where any interested user can go to access information and opinions most relevant to them. The first page of search results is the front page. Because of this opportunity to introduce interested users to their content, brands have focused on paid and organic search marketing to improve visibility on search engine results pages (SERPs). Getting folks to your site, however, is only…
Finding the Network Effect Tipping Point
June 9, 2011
In Germany and the Netherlands, the Last Local Champions Fall
Even as Facebook established dominance across most of Europe, local favourites managed to hold out in two neighboring countries. The staying power of StudiVZ in Germany and Hyves in the Netherlands impressed observers (like me) and served as intriguing examples of the potential…
