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An Insider’s View: Consumer Behaviour in Hong Kong

Originally posted on ConsumerACTIONism.

When I was invited to contribute to this blog, I wondered what fellow colleagues would want to know about Hong Kong and its blogging behaviours. Would you like to read about which top three social media platforms are dominating this part of the world? With smartphones being the latest craze, and Facebook…

Friday Five: A Full Serving of Foodie Insights, Fresh from BlogHer Food ‘11

The third annual BlogHer Food conference was held last weekend (May 20-21) in Atlanta and was attended by nearly 500 bloggers. Edelman’s Food and Nutrition Practice also attended the conference through the practice’s co-sponsorship of the Closing Party and onsite support of several food clients.

Like past BlogHer Food conferences, this year’s event was full of high-profile industry speakers (David Lebovitz, David Leite and

A Global View of the Social Customer

Originally posted on Britopian.

Hat tip to GlobalWebIndex for sharing this data with me.

We talk a lot about the social…

Health Digital Check-Up: Health Activists Ask for Company Involvement in Social Media

This just in… we’re still waiting for guidance from the FDA on social media. Actually, we AREN’T waiting. We can’t afford to wait. The fact is, the social media train has left the station, and we at Edelman have been actively working with our clients in the regulated space to help them navigate the medium without official guidance.

To add more fuel to the fire, WEGO Health has updated their original survey of their Health Activists (

QR Codes: Are They Here For Good?

Originally posted on the goodpurpose blog.

QR codes—offline hyperlinks—were invented in Japan in the 90s, and in the past year we’re finally seeing them crop up everywhere in the U.S. Best Buy [disclosure: Edelman client] got on board last fall by adding QR codes to its product-information tags, and Macy’s followed suit in…

Friday Five: On-The-Go Restaurant Resources

With the increased findability of foodies across the interwebs, it is no wonder that the popularity of restaurant review sites is on the rise. Virtually anyone can become a self-described food critic via review websites, but what happens when you’re out exploring unfamiliar territory and are in need of a trusty restaurant recommendation? Restaurant review authorities now make it easier to find a new locale to satisfy one’s culinary curiosity and even post your own review on-the-go. With smartphone and taste buds in tow, you’ll be well on your way to dining nirvana.

This…

How Much Traffic Does a Google Doodle Drive? The Data Says, A Ton

Originally posted on Steve Rubel’s blog.

The Google Doodle is – arguably – one of the biggest PR coups in the world. Not only does it include a prime placement on the single most popular landing page on Earth, but it also can drive a ton of traffic to sites that rank highly on the search term Google ties to it. Just how much traffic? How about 2M page views or more if your web…

The New Community Manager Profile

Originally posted on allfacebook.de.

Facebook not only changed the social web, its relevance has also created an entirely new profession.

Community Managers are no longer programmers

The days when community managers were just programming nerds were over with the dawn of Facebook. Before Facebook became the dominant social…

Health Digital Check-Up: The Social Life of Health Information

Last Thursday, the Pew Internet Project and California HealthCare Foundation released “The Social Life of Health Information, 2011.” Conducted among 3,001 adults in the U.S. during August and September of 2010, the survey reveals how digital…

Social Media Mapping APAC – Facebook Marches On

Taking lead from our colleagues in EMEA, we wanted to share some data about social media use and trends across our region. Some key insights:

As in Europe, Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map.

Having said that, the North Asian countries do have a strong…