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Health Digital Check-Up: The Future of Research

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March 29, 2011
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Posted by Katie Mech

Edelman, Silicon Valley

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The Health 2.0 conference series came together several years ago around the idea of “user-generated health care,” a new generation of health care where digital tools and mobile technologies empower the consumer to take charge of their own health, an idea that is fundamentally reshaping the health care system.

This past week, Spring Health 2.0 in San Diego brought together a cross section of innovators in the health care industry – start-ups, developers, payers, providers, user-interface designers, technology…

2011 State of Community Management Report

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March 28, 2011
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Posted by Edelman Digital

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This is a guest post by Jim Storer, the Co-Founder of The Community Roundtable. The State of Community Management Report was released by The Community Roundtable in March 2011.

We recently released our 2011 State of Community Management Report and couldn’t be happier with the early feedback. While it’s a long read (95 pages), people seem to be digging in and really getting a lot out of it. It’s based on both the interactions of members in TheCR…

America NEXT

March 25, 2011
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Posted by Loida Rosario

Edelman, Chicago

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America NEXT: This is the first of our newly-created multicultural strategy alerts on the dramatic impacts of the 2010 Census, termed the “transformational decade”, and its many businesses implications today.

Today’s topic is: Key Facts Marketers Need to Know about the 2010 U.S. Census . It’s an update of a Friday5 article published by Edelman Digital in December 2010 titled: “

Friday Five: Digital Resources for Runners in Training

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March 25, 2011
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Posted by Erica Adelson

Edelman Digital, Toronto

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With marathon season around the corner, runners are one group of athletes using online resources to aid offline performance. Training to run a marathon is easier than ever with a host of tools — from apps that record nutritional needs to online shopping for the best new sports gear to virtual support networks, from Twitter chats to online running communities.

Personally, I am training for my first half-marathon, taking place in Toronto on May 15. Online marathon tools are proving vital to my training. This week’s Friday Five includes…

Disclosure And Facebook’s Social Plugin

March 23, 2011
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Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

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Originally posted on Dave Fleet’s blog.

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences.

At the time, while reviewing the business implications of the new Facebook plugin, I wrote:

“There’s lots of potential for confusion, and controversy,…

Health Digital Check-Up: Social Health is King at SXSW

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March 22, 2011
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Posted by David Barton

Edelman Health, New York

Follow on Twitter @barton_david

This week’s Check-up comes from the Digital Health Task Force attendees of South by Southwest (SXSW).

SXSW is more than one of the nation’s largest music festivals. The Interactive portion features five days of presentations from some of the top thought leaders in emerging technology, digital works and innovative ideas.

This year, social health took over the conference as health thought leaders and digital experts converged to discuss how social media and the internet are transforming health care. It was the first year at SXSW that there was a formal health track and Edelman…

Social Media in Ireland

March 21, 2011
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Posted by Edelman Digital

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Ireland sits at the periphery of Europe and has one of the continent’s smallest populations. Being a small island country at the edge of Europe has not stopped Ireland having a massive cultural impact on the globe as St. Patrick’s Day goes to show. As a society the Irish have always been eager to look beyond their border and connect with the world around them. When it comes to social media, this behavior is not different as a video we recently put together in Dublin goes to show. The infographic video gives an overview of social media use in Ireland.

Unlike some…

Health: Is There Really an App for That?

March 18, 2011
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Posted by David Barton

Edelman Health, New York

Follow on Twitter @barton_david

Health was out in full force at SXSW this year, with a formal track dedicated to the industry featuring panels ranging from those in the health space (health care professionals, marketers) to those in industries less evidently connected to health (developers, designers, gamers).

One of the most crowded panels in the health track was moderated by Edelman’s Gigi Peterkin, Vice President, Digital Health. “Health: Is There Really an App for That?” featured some of the industry’s most prominent…

Friday Five: 5 Food Bloggers Making the Jump from Post to Page

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March 18, 2011
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Posted by Diana Kelter

Edelman Digital, Chicago

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Cookbooks were sharing generational feast stories long before meal conversations became bite-size thanks to sites like Facebook or Twitter. While these abbreviated nosh notations have offered unique new opportunities, the art of the food narrative has hardly been lost–it’s just largely been digitized. The question “what will happen to the traditional cookbook?” has been broached by many in the last several years as the food-writing community online has expanded. In today’s Friday5 we explore the democratization of food writing. These five books…

Custom Profile Pages: 3 To Watch Out For

March 17, 2011
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Posted by Matt Churchill

Edelman Digital, London

Follow on Twitter @geetarchurchy

Originally posted on Seldom Seen Kid.

There has been a rise in minimalist custom profile pages as a response to the larger social networks. The use of one page to collate, publicise and share your online presence as a business card is an interesting development as users look to get more consumption of their content, for less hard work.

Here’s three to have a look at:

Flavors.me

Flavors was one…