Originally posted on Logic + Emotion.
One of the trends colleague Steve Rubel and I identified for 2011 was the re-emergence of Google through furthering the integration of social into their search ecosystem. Google’s latest iteration of social search now further integrates…
Online presentation tools like SlideShare and Scribd have been growing in popularity over the past year, but they remain a fairly well-kept digital secret. Since online presentation-sharing is a growing trend, we wanted to share reasons these tools can be useful and important to your business or brand. These tools are not just for the digitally savvy, as they…
Originally posted on Technobabble 2.0.
Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays.
At first hand it’s not such a silly statement – many people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys of Twitter, Quora, YouTube, Facebook, LinkedIn…
In a time gone by, a pen pal was defined by a series of letters between two individuals. In 2011, letters have all but been replaced by social networks, and the message is being shared globally. For the world of food this has translated into a large kitchen table of shared recipes and memories, and young food bloggers are finding their place at the table.
Aside from being students and working part-time jobs, the next line of food bloggers are sharing recipes, photos and interviews akin to those of gourmet magazines….
A key part of Canadian identity has always been about differentiation from our neighbors to the south – in fact it is practically a national pastime. And rightly so, a quick comparison of the Canadian and U.S. results of Edelman’s 2011 Trust Barometer is a good demonstration of just how different two collegial neighbours can be.
And yet, despite our many differences there is something we all share in common: a ferocious appetite for health information online. A recent study from Pew Internet found that 8 in 10 American internet users search for health information…
Originally posted on Steve Rubel’s blog.
For years the mighty hypertext link has served as the web’s traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. As the blockbuster AOL/HuffingtonPost deal shows, we truly do live in what Jeff Jarvis…
It’s been nearly a year since the Financial Industry Regulatory Authority (FINRA) released guidelines for how the industry can use social media channels. There have been communication rules and regulations for the financial industry for decades, but these guidelines were meant to help adapt these rules for the online world. If you’re a financial services company not…
Originally posted on Dave Fleet’s blog.
This week I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman.
This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications…
To outsiders, Second Life seems like virtual huddle for cult creeps, the socially inept, or the fantasy obsessed. But before you write it off completely, this edition of HDCU will give you a download on how Second Life has, and can be, used effectively in the health field.
To jog your memory, Second Life is a virtual world that was launched in 2003 by Linden Lab in California. Members create virtual identities in the form of an avatar and become a resident in an online population of 18.5M. Avatars can go shopping for virtual items (using real money that is converted…
Originally posted on ConsumerACTIONism.
Every brand, every company, needs to look to Millennials as a target audience. I don’t care if your client is an adult diaper company or Life Alert (I’ve fallen and I can’t get up), Millennials are driving the purchase of your brand. Here is why.
In 2011, the youngest of the Millennial generation turn 16 years old. The oldest, they’re now 31. The average age of the world population is 28. By 2015, almost…
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