This week, Richard Edelman presented the 11th annual Edelman Trust Barometer at the World Economic Forum in Davos, Switzerland. Among the key findings: 1) the norms for trust are once again shifting, and 2) trust in banks took a dive in the West while trust in the technology remained the most trusted industry globally . More than anything else,…
Friday Five: Evolving Trends in Trust – 2011 Edelman Trust Barometer
January 28, 2011
Health Digital Check-Up: Content Curation in Healthcare
January 27, 2011
It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers those channels. In today’s hyper fast, and hyperbolic, environment, it’s not just enough to come out high in search ratings – you need to deliver content for which your audience is looking.
Enter the boom of content curation sites and apps that are popping up across the digital landscape. Until now, these services have been free, but with the addition of newcomer Ongo (see “New Services Popping up Quickly”),…
Activating & Deploying Your "Ambassador Army"
January 26, 2011
Originally posted on Edelman.ca.
Occasionally, when we present a client with a robust communications plan, chock-a-block full of public engagement strategies, we get the “deer in the headlights look” and an exasperated “we can’t deliver on this plan, we don’t have the manpower!”. The irony of this is that every company we propose an aggressive approach to actually does have the resources to engage the public, in the form of a built-in-army of ambassadors, AKA your employee…
The Future is Integrated
January 26, 2011
When he announced it on Sunday evening, Richard Edelman was quick to assign the credit for our incredible #7 ranking on AdAge’s Annual Agency A-List to the entire firm’s hard work and to the amazing clients that push to continue to innovate – and there’s no question that that’s where it belongs. What some of you may have missed in the interview and writeup in AdAge was how our focus on conversation as the center of communications has helped us redefine what it means for companies and organizations…
Trust Transformed: Results of the 2011 Edelman Trust Barometer
January 25, 2011
Originally posted on Richard Edelman’s 6 A.M. blog.
Tomorrow morning, I will be on stage at the Belvedere Hotel in Davos, releasing the results of our latest 23-country Edelman Trust Barometer study. The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 — from oil spills to product recalls affecting…
Celebrating Community Managers
January 24, 2011
Community Manager Appreciation Day officially began last year when Jeremiah Owyang declared the fourth Monday in January a day to celebrate community managers around the world. Community managers are problem solvers, relationship builders and the brand representatives engaging on the digital front lines daily. As a community manager myself, I’m proud to be part of this emerging field of passionate digital ambassadors.
At Edelman, we have community managers that perform activities on behalf of our clients. We thought…
Friday Five: Emerging Trends in Mobile Tagging
January 21, 2011
As consumers rapidly embrace smartphones, a new marketing channel has emerged for savvy businesses: two-dimensional barcodes or “mobile tags.” Global digital trend-spotting site PSFK recently released its Future of Mobile Tagging report. This is an insightful look at the trend, showcasing the power of the mobile device in making a connection with consumers and how marketers can best exploit various tagging solutions. Today’s…
Twitter + Random Acts of Kindness = A Successful Social Campaign
January 20, 2011
Originally posted on Mashable.
[caption id="attachment_5857" align="aligncenter" width="400" caption="Copywriter Katie Facada and Account Executive Kevin DeStefan relieved irritation on a full-time basis from “The Zone” at Edelman Digital"][/caption]
Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke to the dilemma one morning this October, he got some support from an unexpected…
Health Digital Check-Up: Doctor Quora
January 18, 2011
As Mashable reported last month, 90 percent of Americans who are online use the Internet to search for health resources and 61 percent of people do so instead of visiting a doctor. That said, the Internet is increasingly being seen as a source for answers to questions that can have a profound impact on one’s health.
Enter Quora, a Q&A site which seeks to build the world’s largest knowledge base. The site, while seems to spin around…
Friday Five: Digital Anniversary Celebrations to Remember
January 14, 2011
As social media has become an integral part of our daily lives, more and more anniversaries and milestones have been celebrated online. Tying in your offline celebration with the digital world is increasingly important. While there are countless examples of social media anniversary celebrations, we’ve chosen five of our favorites.
1. Five years of YouTube
For its fifth anniversary, YouTube…
