Because museums are not inherently participatory but can use digital integration to enhance the experience. Around the world museums are transforming history into a multimedia experience. Author and exhibit designer Nina Simon writes on her blog that museums can evolve in the way the web has from 1.0 to 2.0. She says, like the web, museums have the potential, “to transform…
Since 2010 is coming to a close, we wanted to showcase some of the top posts from our Edelman contributors this year. We’ve had over 100 Edelman employees contribute their perspectives to EdelmanDigital.com since the re-launch of the site in March 2010. Here’s to another great year and even more contributors in 2011!
Originally posted on Logic + Emotion.
I’m fortunate to be sitting in a nice room, sipping a cup of tea on a cold English morning as opposed to being stranded on a hard airport floor as hundreds of others are (for now). Though I hope to get home soon and really have no idea when that will be, I’m having a bit of an epiphany—which solidifies what my perspective for has been for years now.
Infrastructure (or the lack of) is the ALWAYS at the core of most issues
By infrastructure,…
An open letter to the pharmaceutical industry:
This week we learned that the pharmaceutical industry needs to wait even longer for FDA guidance on social media marketing of drugs and devices when the Division of Drug Marketing, Advertising, and Communications (DDMAC) issued the following via email:
The Division of Drug Marketing, Advertising, and Communications (DDMAC) has been researching draft guidance topics on the following issues related to Internet/social media promotion of FDA-regulated medical products:
Responding to unsolicited requests
Fulfilling…
The fact that physicians are increasingly turning to social media for professional purposes is clear. What’s less clear – as seems standard with HCSM – is the guidelines that surround (or should surround) its use. Last month, the American Medical Association began to tackle this: It issued a set of guidelines aimed at “helping physicians to maintain a positive online presence and preserve the integrity of the patient-physician relationship.” But, rather than quash questions, the vague policy has stirred up more discussion about what’s needed from doctors and…
On Tuesday, November 30, the Edelman team helped eBay (client) launch the eBay Mobile Commerce Infographic to support eBay’s mobile commerce leadership position in a bold, unique and transparent way. The “Mobile Heat Map” was used to highlight eBay’s 146% year over year mobile sales growth on Cyber Monday and the days leading up to what is typically the largest online shopping day of the year. Mobile transaction data was updated on the daily basis and continued to be a useful and unique story telling tool around eBay’s…
On December 20th, a CEO wrote an open letter to a short seller. No big deal, right? Well, not really: The CEO was Reed Hastings, CEO of Netflix, who directly responded to short seller Whitney Tilson via blog post on the financial website Seeking Alpha.
This is an exceptional situation. On the surface, it resembles David…
Edelman Digital and Consumer team members from across the country, including Suzanne Cordero collaborated with Loida Rosario, of Edelman’s Chicago office, on the production of this Special Census Edition of the Friday Five.
With a high participation rate, the 2010 U.S. Census information will be even more instrumental in guiding multicultural…
That annual ritual – the holiday season – is upon us. For many of us, our kin are scattered across many locales which means the holidays bring airplanes, hotels, rental cars, car seats and way too much luggage. Oh, yes, and now we have cell phones (of course), e-book readers (perfect), and laptop computers (Sigh. Really?)
How has this incursion of digital devices into our lives impacted the family vacation?
For starters, the checklist of things-not-to-be-left-behind includes lots of plugs and wires. If you are travelling internationally, a power adapter/converter…
Originally posted on Britopian.
I am not the kind of guy that can predict future shifts in organizational business models or trends in social media like my two colleagues Steve Rubel and David Armano. And, I am clearly not as smart as some of the other awesome people I work with at Edelman.
One thing I am pretty good at though is building community. I have been…
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