Hosted in partnership with McCarthy Tétrault, a leading Canadian law firm and Edelman client, Edelman’s second Social Media Summit is taking place on November 2nd, 2010 in Toronto. Building on the success of the first Social Media Summit hosted in Montreal earlier this year in May, this edition asks the questions: How should companies and brands work together to enter the social media world? Who needs to be involved and what needs to be organized in order to make that jump to the next level?
Often times there are missing gaps between different departments within the same organization and the need to work together is not always evident. The Toronto Social Media Summit: Bridging the Divide Between Marketing and Legal Departments will bring industry leaders together to guide organizations in creating the bridges between departments to create harmonious social media strategies.
The Toronto Social Media Summit will feature a panel discussion moderated by Vanessa Grant, Business Law Partner from McCarthy Tétrault with the following industry leaders:
- Steve Rubel, SVP, Director of Insights for Edelman Digital New York City
- Dave Fleet, VP, Edelman Digital Toronto
- Barry Sookman, Partner of McCarthy Tétrault Technology Law
- Stuart MacDonald, CEO and Founder of Tripharbour Limited
Guests will have the opportunity to hear first hand from these experts how to control liability, mitigate loss of control and importance of implementing internal policies to guide online behaviours.
Reacting in real time in today’s business world is necessary. Watch the video above to hear from a few of our key speakers that will be at the event!