Staying connected has never been easier. See something cool? Post the link on Facebook. Going out for dinner? Don’t forget to check-in on Foursquare! Social media enables our global connectivity, but rarely do we ask ourselves the fundamental question “Where can the information we post end up?” Below are just five examples of how information we might casually post could go much further than we think.
This website “harvests” human emotions by searching newly posted…
While we continue to wait for the FDA to provide more clarity on the industry’s role in the digital space, not to mention the release of any social media guidelines following last year’s hearings, we thought it would be helpful to point out how the organization utilizes digital media for their own purposes.
While a lot of FDA’s content is housed at fda.gov, it has branched out into many corners of the 2.0 world. To bring all of…
It’s been said that eating is the original community effort. Since the dark days, we’ve delegated amongst ourselves to get a warm meal on the table. The advent of convenience cooking may have individualized the effort more in the last few decades, but the joy of sharing the work and sharing the table never left completely.
That said, we are ripe for a reintroduction of sorts to communal cooking (and eating) and there are a few folks at the forefront this week with innovative ideas on how to make that happen.
Thanks to PSFK,…
Hosted in partnership with McCarthy Tétrault, a leading Canadian law firm and Edelman client, Edelman’s second Social Media Summit is taking place on November 2nd, 2010 in Toronto. Building on the success of the first Social Media Summit hosted in Montreal earlier this year in May, this edition asks…
We PR professionals discovered not long ago a new species that was coming out strong around us: the online influencer. These digital creatures appeared in the field when it seemed we had everything under control and multiplied over and over, and over… Now they are in the thousands and have taken command of the wide Internet world. Are we ready to liaise with this new species?
From Edelman Digital Madrid, we offer a brief and funny field guide for intrepid digital zoologists.
If you are a daring PR and want to show that the…
These trends are meant to provide insight into the unique world of youth as it collides with a rapidly changing digital landscape. While Millennials came of age as technology began to seep into the social fabric of life, today’s youth were born into a world where texting is preferred to face-to-face communications,
Originally published on Harvard Business Review.
Facebook Groups have been called “Google Wave for Humans” by some and “spam” by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I’ve taken a deep dive, and here are a few ideas for how I think Facebook Groups are the latest evolution in…
There’s no doubt that 2010 has been a huge year for location-based services. Although consumer adoption is still relatively low, the growing popularity of apps like Foursquare along with the launch of Facebook Places signals that location services are on track to hit mainstream awareness and usage.
I find these services fascinating because they bridge the digital world with the physical world and are about exploring cities and meeting up with friends. It’s also exciting to see the innovation that’s happening daily in this space and how brands are testing the…
This entry marks the beginning of a new contribution to EdelmanDigital.com- Wednesdays, traditionally the day when newspaper food sections run, will now regularly feature a contribution from Edelman’s Food & Nutrition Practice.
There’s never been a more dynamic and changing food environment. Much of that change is playing out in conversations online. As a society we are literally redefining our relationship with food- how we think about it, choose it…where it comes from, who’s making…
In June, we discussed Electronic Health/Medical Records (EMRs or EHRs) and concerns relating to privacy infringement, IT security and low adoption rates. Since then, the EMR/EHR debate has taken a prominent position in the political and legislative arena as regulators attempt to pin down what constitutes the ‘meaningful use’ of EMRs/EHRs. Some argue that the government is intervening excessively on the private sector and that the political rhetoric is stifling…
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