There’s an ongoing debate about the distinction between local and hyperlocal news coverage. Is it the geography or size of a place that makes coverage hyperlocal? Or is it the attitude and subject matter? Sarah Hartley, editor of The Guardian Local, defines hyperlocal with 10 characteristics, including author and community participation, independence and passion.
Regardless of how you choose to differentiate…
HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.
In 1949, Dan…
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