Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying “Facebook this and Twitter that” we often refer to the properties organizations manage online as “embassies”. While we work with clients closely in both consultative, strategic and tactical ways, it seemed like the right time to take a step back and focus on what’s really important. Engaging your community. So Call this a blueprint if you will for how you and your organization can think about building and managing multiple…
Digital Embassies: A Blueprint For Community Engagement
September 30, 2010
Health Digital Check-Up: SXSW Gets Its Dose of Health Panels
September 28, 2010
For the past three years, the SXSW Interactive team has brought attendees the sessions they want through a process they’ve dubbed PanelPicker. The voting process allows the SXSW community to weigh-in, along with staff and Advisory Boards, on their desired panel programming and we’re pretty psyched about what they’ve selected in the first panel announcements for March’s conference. A huge thanks needs to be paid to the
BlackBerry & Social Customer Service
September 28, 2010
Originally posted on BlogWorld.com.
Research In Motion (BlackBerry), is one of the sponsors for BlogWorld 2010 and also an Edelman client (my employer), but what you might not know about them is that they are quite active in the social media space, especially when it comes to providing customer care in addition to tips on how BlackBerry fans can get the most of their devices. With over 154k followers on Twitter, the CS (customer service) group regularly engages…
Mushroom Masters: A Tournament of Taste
September 27, 2010
The U.S. Mushroom Council is always looking for innovative and new ways to reach mushroom lovers online. September is National Mushroom Month in the United States, and a great time to get people thinking about mushrooms.
This September the Mushroom Council teamed up with its Canadian and Australian counterparts to pursue a unique partnership with the food photography website Tastespotting. The contest was broken into four categories over the course…
Edelman Social Summit 2010
September 24, 2010
Edelman San Francisco hosted a successful Social Summit September 13 – 14, 2010 in San Francisco. With more than 40 clients and numerous Edelman thought leaders in attendance, the summit covered a wide variety of topics, including crisis communication within social channels, determining ROI from social media, and what’s next in the digital landscape. The event included keynotes from Michael Slaby, EVP and Global Practice Chair at Edelman Digital (and former CTO, Obama for America), and
Friday Five: Indonesia’s State of Digital
September 24, 2010
Despite challenges to infrastructure that continue to provide Indonesia with the occasional digital roadblock, the opportunities brought by social media and increasing access to reliable Internet and mobile connectivity have allowed the country reach global-digital center stage. It all begins with large doses of love.
Indonesian women and young people love the Internet
Indonesian women and young people make up the largest demographic of the country’s Internet users. A
Jiepang – the Chinese Answer to Foursquare
September 22, 2010
Recently, I was given an introduction to the popular social networking site “Foursquare” from Steve Rubel, SVP/Director of Insights at Edelman. It made me feel compelled to write about a Chinese language based social network application called “Jiepang (街旁)”. So my colleague Roman Olney and I have created the following short article. We hope you find it useful!
Jiepang is the Chinese language equivalent to the enormously successful location based social media pioneers of the west better known as
Health Digital Check-Up: Health, Wellness and Tumblr
September 21, 2010
Twitter isn’t the only service out there that’s changed blogging in the last few years, and as long as there are some users dedicated to content longer than 140-characters, there will always be blogging. However, it doesn’t necessarily have to be “long-form” posts, and in the space between 140-characters and 1,400 words exists a service called Tumblr.
Tumblr allows many of the same things as both blogging and Twitter – posting videos, images, links – but the intent is to keep things short and within a relevant community. Since users can follow other Tumblrs,…
Confessions of a Social Media Rookie
September 21, 2010
Have you ever been asked in an interview, “Facebook or MySpace?” Well, I had to explain during my interview with Phil Gomes, senior vice president for Edelman Digital, my many reasons for favoring Facebook.
And that is how my journey at Edelman Digital began nearly nine months ago. For the first six months, I worked on Edelman’s
10 Free Tools to Identify Online Influencers
September 20, 2010
Originally posted on Social Web Thing.
In my day to day role I am frequently involved in the identification of online influencers who we feel may be suitable to engage with on behalf of a client. Subsequently, I’ve been encouraged to write a series of three blog posts listing some of the free tools that I use to identify, select and engage with influencers.
This post looks solely at ways to identify (watch out for selection and engagement in coming weeks)…
