Originally posted on Harvard Business Review.
Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming…
On May 20, Edelman Montreal co-hosted a Social Media Summit with a leading Canadian law firm and Edelman client, McCarthy Tétrault, titled “Bridging the Gap between Marketing and Legal.” VPs of both marketing communications and legal departments let loose on their concerns and the challenges they face in going digital. The roster of speakers included Edelman’s own Steve Rubel, David Armano, Sylvain Perron…
While the ambiguous regulatory environment has generally stymied online communications for the healthcare industry, unbranded disease education websites have provided an opportunity to maximize reach, engagement and innovation of online initiatives without contravening existing FDA regulations.
As evidenced by recent warning letters issued to pharmaceutical companies about unbranded websites, in the eyes of DDMAC, the distinction between branded and unbranded is…
In a world where consumers expect instant answers, here are six companies dedicated to helping in 140 characters or less.
Many have argued that Comcast was the company who pioneered real time responses to customer service issues. The transition of Comcast’s original Twitter agent, Frank Eliason, was part of the inspiration for this post. Frank quickly became a web celebrity of sorts, standing for a new service directive in a very sensitive corner of the industry. Well done, Frank,…
Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your digital world.
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