Only a few months ago we were in Austin attending panels, interviewing amazing social media entrepreneurs and hosting AllHat2 at SXSW. Once again, the time has come for us to get ready for Interactive geek week, which starts by selecting the panels we’d like see at SXSW by using PanelPicker. The SXSW PanelPicker allows the community to have a 30% voice in programming for the Interactive, Film and Music festivities. Show your support by voting before August 27 and hopefully your favorite speakers can present at SXSW 2011.
We gathered the best and brightest panels from our employees and clients and we’d love a few thumbs up if you think the panels below might be interesting to attend.
Health: Is There Really an App for That?
Steve Rubel (Edelman Digital, New York) and Jane Sarasohn-Kahn (THINK-Health)
It seems like there’s an app for everything nowadays. There’s even apps to make people healthier! Steve and Jane will discuss the impact health related apps are having on the consumer and how to develop more effective tools.
Dr. Wikipedia: Can We Trust Online Health Information?
Emily Downward (Edelman Digital Health, Austin)
Crowd-sourcing is great for a lot of things online, learning new things or coming up with a great collective idea. In this panel, Emily will discuss the evolution and management of medical information in this corner of the online world – and how even the wisdom of the crowd (a.k.a., Dr. Wikipedia) may still be missing the right credentials that would ensure accurate information about health is being shared.
The New Frontier of Social CRM in Healthcare
Earl Whipple (AstraZeneca, an Edelman Client)
Social CRM is a discussion happening in almost all social media planning conversations today. Earl will cover the roles that Social CRM plays in online health engagement and how healthcare brands can use social CRM to share information.
Take Two, Don’t Friend Me in the Morning
Libby Pigg (Edelman Digital, New York)
Consumers are talking to companies and brands daily through social media but one major group is missing out on the conversation: health professionals. Libby will talk about the appropriate level of online interaction we should expect from the healthcare industry and will cover the benefits in participating in online conversation.
Hacking the Future
Phil McKinney (HP, an Edelman Client)
Phil will share his predictions for the future of technology. He’ll present on the “must have” technologies for consumers in 5 years, 10 years and even 20 years! Beyond sharing his predictions, he’ll also cover the ways you can capitalize on these trends today.
Why PR’s Future May Not Look Like PR
David Armano (Edelman Digital, Chicago)
The face of PR is changing and the focus is shifting to engagement. David defines the new future of PR and how companies can leverage social media to benefit from online communication.
Sky-Rocketing Popularity of Social Media in Latin America
Thiane Loureiro (Edelman Digital, Sao Paulo)
Latin America is a growing social media market and the audience and tools vary from those in the US. Thiane will talk in-depth about the regional differences in social media in Latin America and the opportunities that are available to companies.
Personalities, Policies & Problems: Companies and Employees 2.0
Dave Fleet (Edelman Digital, Toronto)
Dave will help answer the question everyone is asking nowadays…what is the best way to structure social media within a company? He’ll cover topics from policies to censorship and everything in between.
Habbo Hotel: Developing A Successful Virtual Economy
Sulka Haro (Habbo, an Edelman Client)
Over the last 10 years, Habbo Hotel has made multiple fundamental changes to the virtual economy in order to accommodate competition and end-user expectations. Sulka examines how Habbo Hotel’s economic system has evolved and answers questions about how valuable a virtual currency should be, how many currencies make sense for a virtual world, what users are looking for in virtual goods when making purchasing decisions and the future of microtransactions.
We hope you find these recommendations helpful. Happy voting!
