Ethan Zuckerman: Listening to Global Voices

Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your digital world.

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications

In this three part series, Brian Solis attempts to come up with a unifying theory of how social media will work in marketing organizations. Remember the 4 P’s of marketing, the 5th P is “People”.

Site Connects Athletes with Brands Seeking Endorsements

It’s long been recognized that celebrity endorsements can help sell products, but typically it’s only the biggest brands and the brightest stars that are lucky enough to strike such deals. Aiming to bring celebrity endorsements into the realm of possibility for all the other brands and professional athletes out there, Brand Affinity Technologies has created a platform focused on creating the right match.

How Social Media Drives New Business

According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year and some have managed not just to connect with customers but to generate leads and sales.