PSFK, a trends research and innovation company, recently prepared a report for Unicef titled “The Future of Health” in which they explore how advances in technology are impacting healthcare for the masses, particularly in less developed markets. PSFK also invited several leading advertising and design agencies to imagine solutions for healthcare in emerging countries by responding…
Health Digital Check-Up: The Future of Health
August 31, 2010
The Social Media Landscape in China : Edelman DBI
August 30, 2010
Originally posted on Campaign Asia.
Edelman and Brandtology’s Digital Brand Index (DBI 10.3) offers insights into how brands are being discussed online in China, tracking over 518,000 conversations to identify the most active channels and the most interesting subject areas.
Here are the key findings:
Offline drives online. Online drives offline….
Robin Hamman: Driving Social Business Transformation
August 30, 2010
Edelman Digital’s latest London recruit is Robin Hamman, Director of Digital. Robin’s career has seen him work in mobile, as an Executive Producer for Granada at ITV and as a head of social media. As well as this, Robin has worked for the BBC (twice!).
A Non-Residential Fellow at Stanford’s Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London, Robin has had articles published in several books which focus on community and social research.
Matt…
Friday Five: Resources for Dads Online
August 27, 2010
Making the transition to fatherhood can be difficult for many guys. Women seem to have a built-in support system that creates a well-worn path to motherhood. Guys, on the other hand, have a journey and a role mostly neglected by society.
This disconnect has been reflected online as well. But fathers are starting to realize this, and in recent years, men have been working hard to create resources online for other dads, both new to fatherhood and expert diaper changers….
Thumbs Up for SXSW 2011
August 25, 2010
Only a few months ago we were in Austin attending panels, interviewing amazing social media entrepreneurs and hosting AllHat2 at SXSW. Once again, the time has come for us to get ready for Interactive geek week, which starts by selecting…
Modern Media Men: Assemble!
August 24, 2010
If you’re a woman interested in blogging and social media, you have your choice of events that cater specifically to you. But so far men have gotten the short end of the stick event-wise. Enter the Modern Media Man Summit.
The M3 Summit is an attempt to give men that space to learn and connect with other “media men” in a setting designed with us in mind. As a blogger and a
Health Digital Check-Up: The Case for Analog
August 24, 2010
There are many new trends popping up here and there regarding where health communication and care is going thanks to digital technology. That’s NOT what this week’s Health Digital Check-Up is going to cover. Instead, let’s take a look at the opposite side: the places where digital still hasn’t taken hold.
That’s right, the Digital Check-Up is going analog for a week. Shocked? Well here’s five ideas and stories to consider for when it comes to the case for traditional tools in health care. Are these destined to change too?
Word Of Mouth
Online…
Media Isn't Social
August 23, 2010
Originally posted on Logic + Emotion.
Several weeks ago I delivered a 16 minute TEDx talk titled “reinventing social media.” Typically I like to frame topics outside of the social media bubble, but in this instance the topic itself and the purpose of the talk was designed to get us all thinking about things a bit differently. You see, businesses, brands and organizations are truly struggling with the disruptive nature of social technologies. In fact, the term “social technologies” is part…
Phil Gomes: Edelman Digital Sensei
August 20, 2010
I met Phil Gomes about four years ago when I was still working on the traditional PR side at Edelman. We worked together on a number of accounts and he played a big part in pushing some great (and very traditional) brands out of their comfort zone and into the social media space at a time when it was not quite as in vogue as it is today. Needless to say, he quickly earned the respect of both the client and myself (and aside from his digital brilliance, he’s kinda fun to work with!).
I recently got to pick Phil’s brain and among other things, I got some more…
Friday Five: Social Sites for Wired Wellness
August 20, 2010
For all the enrichment that the digital age has brought, one of the biggest challenges presented has been the balancing act between time spent online and time spent up, moving and maintaining a healthy lifestyle.
Couple the popularity of social media with a brighter spotlight on “the wellness era” and it’s easy to see why online health tools are taking front and center stage. This past weekend, over 200 health and fitness-minded bloggers convened at the Healthy Living Summit to celebrate the very…
